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Transient Identiti Thought Leadership Consumer Generated Media V3

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CGM, WOM, Buzz, consumer to consumer, social media, customer creation, viral marketing

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Leveraging Consumer Generated Media Harnessing WOM, Creating Buzz, Initiating Viral Marketing as a Driver of Social Marketing Presented by Albert Thompson President, transient identiti
Universal Truth CGM as the Trusted Source ,[object Object],Source: Forrester/Intelliseek Research
Guiding Principles - CGM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mandatories for Effective Execution ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Insights from CGM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CGM: New Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Approach: Story-Telling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distinguishing WOM, Viral, and Buzz ,[object Object],[object Object],[object Object],Source: BzzAgent
How We Do It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where We Seed It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen Buzzmetrics Source: Nielsen Buzzmetrics
How We Measure It Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media.
How We Track It Example: Buzz for “Men Mental Health” Word of mouth measurement involves tracking all personal transcripts across the digital landscape…. blogs, message boards, forums, social networks, email list-serves, search engines , etc.
Future WOM, Buzz, Viral Marketing ,[object Object],[object Object],[object Object],[object Object]

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Transient Identiti Thought Leadership Consumer Generated Media V3

  • 1. Leveraging Consumer Generated Media Harnessing WOM, Creating Buzz, Initiating Viral Marketing as a Driver of Social Marketing Presented by Albert Thompson President, transient identiti
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  • 11. How We Measure It Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media.
  • 12. How We Track It Example: Buzz for “Men Mental Health” Word of mouth measurement involves tracking all personal transcripts across the digital landscape…. blogs, message boards, forums, social networks, email list-serves, search engines , etc.
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