5. The Guardian has data at its fingertips
30 million 215k Global Millions of 10,000s of
monthly print audience followers bookshop
unique circulation on social customers
browsers media
10. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?
11. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?
16. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?
18. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?
19. How big is the potential audience?
1 million
users of the
Datablog
20. How big is the potential audience?
100,00
(10%)
“engaged users”
21. How big is the potential audience?
23,000
(23%)
own e-reading device
22. How big is the potential audience?
17,940
(78%)
live in UK or U.S.
23. How big is the potential audience?
4,844
(27%)
read short-form non-fiction
24. How big is the potential audience?
9,688
(200%)
sales reach 50% non-Guardian
25. How big is the potential audience?
7,000
Sales total
26. Facts are Sacred: A compelling case for
publication
Social media
Datablog data
E-reading habits
Location
Sales figures
31. The end
Be data first
Data is a tool editors shouldn’t be without
Data needs organising and interpreting
Use data to prove your assumptions…
…But also allow it to change your mind