An (unexpected) journey through the history of Video game business models not featuring Gandalf
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Lecture from the Quo Vadis conference in Berlin April 2013 (DGT13). Trying to summarize the history of different business models in the past to see wether history will repeat itself.
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An (unexpected) journey through the history of Video game business models not featuring Gandalf
- 1. Free2play Payment Kickstarter Retail Dragon Digitaldistribution An (unexpected) journey through the history of Video game business models…
- 2. • Who am I? • History of B2C business models • Status Quo / Challenges • Outlook
- 3. 1997 Jan Okt 1998 Jul 2000 Apr 2002 Jan 2004 Okt 2005 Jul 2007 Apr 2009 Jan 2011 2012/13 1/8/2004 1/1/1997 Retail business: PC / console Online/ Mobile Games
- 5. Spacewars! Mainframes Home computer Arcades Consoles Mobile (Smart-)PhonesOnline Streaming Mobile consoles Tablets Pinball (2000) A short history
- 6. 1961
- 7. 1979
- 8. 1987
- 9. [Buchtipp] „Masters of Doom“ http://amzn.to/10qtGFW 1993
- 10. 1993/95
- 11. 1995 – 2004
- 12. 1996 "What was so shocking to me was that Windows was the second highest usage application in the U.S. The number one application was Doom," N. explained. To him, this was a revelation. "It was a 12- person company in the suburbs of Texas that didn't even distribute through retail, it distributed through bulletin boards and other pre-Internet mechanisms ... Microsoft was hiring 500-people sales teams and this entire company was 12 people, yet it [id Software] had created the most widely distributed software in the world."
- 13. 2004
- 14. 2013
- 15. http://de.wikipedia.org/wiki/Videospiel Spacewars! Mainframes Home computer Arcades Consoles Mobile (Smart-)PhonesOnline Streaming Mobile consoles Tablets Pinball (2000) No commercial use Shareware, Retail No commercial use
- 16. 19321947
- 17. 1972
- 18. 1975
- 19. 1976
- 20. 1976
- 21. 2002
- 22. 2004
- 23. 2006
- 24. 2009
- 25. 2012
- 26. Spacewars! Mainframes Home computer Arcades Consoles Mobile (Smart-)PhonesOnline Streaming Mobile consoles Tablets Pinball (2000) Pay per play Retail Pay per play No commercial use Shareware, Retail Dig. Distrubtion, Free-to-play No commercial use
- 27. 1997 2000+ 1997
- 28. 1997 2000+ 2000+
- 29. 2003
- 30. 2007
- 31. 2009
- 33. Spacewars! Mainframes Home computer Arcades Consoles Mobile (Smart-)PhonesOnline Streaming Mobile consoles Tablets Pinball (2000) Pay per play Retail Pay per play No commercial use Shareware, Retail Dig. distribution (Retail) Dig. distribution Free-to-play Dig. distribution Free-to-play Retail
- 34. <1996 [Buchempfehlung] Dungeons and Desktops http://amzn.to/17gA7Qb 6 $/h !!!!!1!!!!11!!111!!!elf
- 35. 1997
- 36. 2004
- 37. 2004
- 38. 2005 ( - 2012)
- 39. 2009
- 40. 2008 / 2009
- 41. 2010
- 42. Spacewars! Mainframes Home computer Arcades Consoles Mobile (Smart-)PhonesOnline Streaming Mobile consoles Tablets Pinball (2000) Pay per play Retail Pay per play No commercial use Shareware, Retail Dig. distribution (Retail) Dig. distribution Free-to-play Dig. distribution Free-to-play Subscription Dig. Distribution Dig. Distribution Subscription Free-to-play No commercial use
- 43. • Who am I? • History of B2C business models • Status Quo / Challenges • Outlook
- 44. Sell-in Sell-through Publishing Pitch B2B B2C PR/ Marketing The classical value chain
- 45. Today: Chaos!
- 47. • Retail (Assassins Creed X, CoD X, etc.) • Digital Distribution (Steam) • In-Game Advertising (Fifa) • Advertgames (Americas Army) • “Try Before you Buy” / Trialware / Shareware, • Episodic Entertainment (Telltale), • Skill-Based Progressive Jackpots (Poker), • Subscription Model (WoW) • Micro-Transactions (Travian, etc.), • Sponsored Games / Donationware (serious games, games for good, charity games), • Pay per play / Pay as you go / Pay for Time, • Player to Player trading of Virtual Items (Steam Trading), • Sell Access to your Players (like lead generation, special offers etc.), • Freeware (get lots of users), • Loss Leader (focus on your real goal), • Peripheral Enticement (Skylanders), • Player to Player Wagering (GameDuell), • User Generated Content (letting users make endless new content), • Pay for service (Storage, Private server, Cloud stats: CoD Elite, Minecraft Realms), • Rental, • Merchandise (Angry Birds), • Pre-Sell the Game to the Players (Prison Architect, Minecraft). Overview of business models Source: David Perry on Gamedesign
- 48. Be aware of the future
- 49. • Who am I? • History of B2C business models • Status Quo / Challenges • Outlook / Quo Vadis
- 50. What s next?
- 51. Overview
- 52. Marketgrowthrate Relative market share HighLow LowHigh DogsCash Cows ?Stars Retail Shareware Subscriptions Digital Distribution Micro-Transactions Peripheral Enticement Merchandise Episodic Entertainment Gambling Pay per Play User Generated Content Games as a service Pre-sell Ingame-Advertising Advertgames Sponsored Games Sell Player Data Rental Do your homework!
- 53. Care about the audience first!
- 54. More options than ever!
- 55. The panacea !?
- 56. Remember!
- 57. Thanks for your time! @Indie_advisor andre@indieadvisor.de de.linkedin.com/in/andrebernhardt/ All Book recommendations: http://bit.ly/14zdgkb