1. 33 YEARS APIVITA GREEN BUSINESS
1979 – 2012
Nikos Koutsianas
APIVITA Co-founder, CEO

2. The crisis
 Financial
 Environmental
 Societal
How we see it
Danger Opportunity

3. The flight of the bee
Starting from their pharmacy and filled with passion for bees, Greek nature and
Hippocrates’ holistic approach to health and beauty, Mrs. and Mr. Koutsianas
initiated what APIVITA is today
1990 2005
The aromatherapy and personal Entry into Hong Kong’s
1979 cosmetics lines are launched, an market. The company becomes
international product and active in the field of spas and
APIVITA is established, being the marketing innovation case study hotel products concluding
first natural beauty care company in according to the marketing important partnership
Greece. Artist “guru” Philip Kotler agreements
Spyros Ornerakis undertakes to
design the brand’s packaging and 2006
displays at pharmacies The 2000
pioneering propolis “black soap” is Opening of the first 2009
launched Express masks a APIVITA flagship store in
product and Greece, Kolonaki, Athens APIVITA establishes
1972-1978 marketing its first subsidiary in
innovation, are Spain APIVITA
Pharmacists Niki & Nikos Koutsianas launched in the Hair color and Men’s
prepare their first face creams with market, creating a care range are
royal jelly, extracts and essential oils new major category launched
and other natural creams and functional 1983 APIVITA Farm is
for pharmacies
tea blends in their pharmacy 2007 established
Anti-dandruff and dry
scalp shampoos are 2010
The Queen Bee face
launched; to this day,
care line is APIVITA signs an agreement
they remain the first
1980 successfully with Ajinomoto and enters
choice among consumers
launched, 35 years Japan with two stores in Tokyo!
The first in the Greek pharmacies
after the first cream The Kid’s care line is
PROPOLINE 2003 made with royal relaunched.
shampoo is jelly
APIVITA enters the Spanish 2011
launched in the
classic amber and US markets. Today, 2008 Baby care organic certified line
pharmaceutical APIVITA is sold in El Corte The big success of the is relaunched. The 1st
bottle Ingles department stores and face care category Social Responsibility Report
pharmacies in Spain leads to the launching (GRI-G3) is made public
of Aqua Vita, First line
and Wine Elixir
Source: APIVITA Natural Products S.A.

4. Our history
Our story begins in 1972 when my wife Niki and I,
created our first natural products combining
propolis, honey, royal jelly, natural extracts and
essential oils

5. People knew in 1979 ....
That the earth is round and the soap ... is
white!!
I still had another idea for the soap ...
I thought of changing the soap’s
composition and therefore its colour ....
Thus, we created the first black soap with
propolis in the world!!

6. The first soap made with propolis…
6

7. The first soap made with propolis…
Selling the “unsellable…
7

8. Our philosophy
Addressing
health &
beauty in a
natural,
effective and
holistic Sharing of
way our knowledge
APIVITA of Greek herbs
and bee
believes in products
the power of
nature to Respect to the
environment
create (natural-cultural)
Natural,
Effective,
Holistic
products
8

9. Our values
Putting
people
first
Transparency Continuous
APIVITA’s and integrity learning
values are
integrated in Emotional
all intelligence
activities, pro
cesses, servic Ecological
Kallos
(inner and
es and intelligence
outer beauty)
product
development
stages
9

10. Our inspiration
… Bees’
Offering of pollination to ecosystems
and added value products to mankind
… Greek nature’s
rich biodiversity
and unique plant species
…Hippocrates’
2500 years of tradition and
knowledge and holistic approach
health and beauty
10

11. Innovation
A leading team of scientists and APIVITA’s in depth knowledge of
ingredients
 10 highly qualified scientists in the fields of
chemistry, cosmetology and chemical engineering
Innovation
lies at the
heart of  Creation of total standardized extracts with high
APIVITA biological value and concentration of active
ingredients, made with organic certified plants and
environmentally friendly solvents
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12. Research and development
A leading new green product development platform
APIVITA’s R&D platform transforms the Company’s philosophy,
inspiration and values to innovative green product formulations
Inspired by…
Greek
nature
Bees Hippocrates
…leading to unique
authentic and
Effective innovative green
products
12

13. Innovation in practice
Extracts
Extracts
Herbs Natural product
Distillates
Infusions
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14. Innovation
A holistic green marketing approach
Marketing Senior Other Products &
Price Promotion Channels
department management departments Services
People Processes
Internal Integrated
marketing marketing
Holistic
green
Socially marketing
Relationship
responsible
marketing
marketing
Our people Environment
Ethics and
Channels Enterpreneurship Customers Channels Partners
Legal
14

15. Innovation in marketing
Packaging and products
Monodose Express Beauty Masks… a global innovation
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16. The future is now…….
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17. APIVITA Farm
 APIVITA has invested significantly in developing
APIVITA Farm
 Will allow APIVITA to vertically integrate the
business
 APIVITA Farm grows an extensive variety of
herbs used in APIVITA’s formulations
 Community support given that local farmers &
agriculturists are shareholders
 Securing traceability and high quality supply for
APIVITA
APIGAIA
Source: APIVITA Natural Products S.A.
1)
Notes:
APIVITA maintains a minority stake of 20% at APIVITA Farm 17

18. APIVITA Sustainability-CSR
APIVITA has established a wide corporate social responsibility plan
Heritage Marketplace Environment
 Hippocrates’ Botanical  Sponsoring an MBA  Environmental friendly
Garden designed for pharmacists actions
 APIVITA is the major  APIVITA in  Recycled and recyclable
sponsor and active cooperation with the materials
participant of the Athens University of
Economics has Social and cultural
Hippocrates’ Botanical
established an MBA
Garden establishment especially designed to  Restoration of the
on the island of Kos, meet the needs of Balalas pharmacy in
Greece (Hippocrates pharmacists providing Mount Athos
birthplace them the tools to  A pharmacy opened in
grow sustainably 1890
APIVITA’s Corporate Social Responsibility programme is inspired by its
founder shareholders values and beliefs as well as their constant wish to
provide back to society
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19. Global recognitions
APIVITA has won numerous awards for its products, while it has received various
recognitions for its innovations
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20. Global recognitions
Innovation acknowledgement by Association of Greek
Industries and Bill Gates
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21. Turn the impossible into possible
Think out of the box
Break the rules
Be True to your values
 Think positive
 Think local, act global
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22. APIVITA’s Global Presence
“Think Local, Act Global”
Ukraine
Benelux
UK RUSSIA
CANADA
Romania
Croatia GERMANY
KOREA
Japan
TURKEY CHINA
Hong Kong
USA
Spain THAILAND
Taiwan
Greece
INDIA
CHINA BRAZIL
KOREA
CANADA CHILE
GERMANY Singapore
TURKEY
RUSSIA
S. AFRICA
ARGENTINA ARGENTINA Cyprus
BRAZIL
CHILE Australia
THAILAND
INDIA
S. AFRICA 22
Future Countries

23. Spain: Madrid, Flagship store
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24. Honk Kong: Wellington Street
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25. Hong Kong
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26. Thank you