See Mary Bowling's presentation from LocalUp 2015 in Seattle here. Learn how to build a strong foundation for creating and optimizing websites for local businesses.

1. #LocalUp
GETTING LOCAL
KEYWORD RESEARCH
AND ON-PAGE
OPTIMIZATION RIGHT
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital

2. @MaryBowling

3. @MaryBowling

4. @MaryBowling

5. @MaryBowling

6. @MaryBowling

7. Keyword Themes
@MaryBowling

8. Local Categories*
Keyword Themes
*Especially categories
=
@MaryBowling

9. https://moz.com/local/categories
@MaryBowling

10. MOZ Local Category Tool
http://moz.com/help/guides/local/category-research
@MaryBowling

11. Possible Keyword Themes
GOOGLE CATEGORIES:
Veterinarian
Emergency Veterinarian Service
Veterinary Care
Animal Hospital
@MaryBowling

12. MOZ Local Category Tool
@MaryBowling

13. MOZ Local Category Tool
@MaryBowling

14. Possible Keyword Themes
GOOGLE
CATEGORIES:
Veterinarian
Emergency
Veterinarian
Service
Veterinary Care
Animal Hospital
OTHER LOCAL
CATEGORIES:
Dentistry
Surgeon
Large Animal
@MaryBowling

15. http://www.google.com/trends/explore#
@MaryBowling

16. Relative Search Data By Geo
https://adwords.google.
com/ko/KeywordPlanner
/Home
@MaryBowling

17. Themes, Themes, Themes
@MaryBowling

18. Establish Themes
Hospital
Emergency
Veterinary
Care
Dentistry
Large Animal
Surgeon
Veterinarian
@MaryBowling

19. Establish Themes
Hospital
Emergency
Veterinary
Care
Dentistry
Large AnimalSurgeon
Veterinarian
@MaryBowling

20. Card Sorting for IA
@MaryBowling

21. Tree Testing For IA
@MaryBowling

22. IA Tools
@MaryBowling

23. Keyword Planner
@MaryBowling

24. Keyword Planner
Check
Topical
Authority
Sites
@MaryBowling

25. Keyword Planner
@MaryBowling

26. Suggest for Long Tail
@MaryBowling

27. Suggestion Tools
http://ubersuggest.org/
http://keywordtool.io/
@MaryBowling

28. Related for Long Tail
@MaryBowling

29. Build on What’s Working
@MaryBowling

30. Summary
Keyword
Themes From
Local
Categories
@MaryBowling

31. Summary
Local
Categories and
Subcategories
to Support
Themes
@MaryBowling

32. Summary
Dig Deep for
Long Tail
within Each
Theme
@MaryBowling

33. www.IgnitorDigital.com
www.MaryBowling.com
www.LocalU.org
www.SENews.com
@MaryBowling

34. #LocalUp
THANK YOU!
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital