Schema semantic markup presentation from Pubcon 2013

1. Schema
Semantic Markup and Search
Carrie Hill
Co-Founder
IgnitorDigital.com
@CarrieHill
info@ignitordigital.com
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

2. The problems you face
Problems
– Address city not the
same as nearest popular
city or city you DBA in
– Competing with a large
name-brand website
– A lot of competition
– Everyone else has the
same style of search
result
– Resources and Time
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

3. Which Schema Do We Use?
There are nearly an infinite
number of choices when it comes
to Structured Data.
AT LEAST
574 Different Options
That’s 328,902 combinations of 2
schemas
That’s 188,131,944 combinations
of 3 schemas
That’s a lot of Schemas!
1) Lifts you above the pack
2) Offers better descriptions of
what your page offers
3) Biggest “bang for your buck”
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

4. A Hint for Picking a Schema
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

5. Reviews
#5
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

6. Recipe
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

7. Products
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

8. Location
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

9. Offer
You can only format 1 product per page, but
you CAN put multiple offers on that one
product. EBay is a prime example:
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

10. Servicing Locations
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

11. Video – A LOT Of Opportunity
Mark up your EMBEDDED videos
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

12. Area Businesses, Locations, Activities
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

13. BONUS
These Google Spreadsheets will mark up a Restaurant or
Local Business just by filling in the blanks. These
markups have a few extra items that set them apart from
other markup tools
You can copy into your own Google Docs and Edit to
mark up any business!
Visit http://ignitordigital.com/SchemaTreats
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com

14. Thanks
Questions? Comments?
I’d love to connect – find me on:
Facebook.com/carrie.hill1
Twitter.com/CarrieHill
Google+ = +Carrie.Hill1@gmail.com
Info@ignitordigital.com
Twitter @CarrieHill
IgnitorDigital.com
+ Carrie.Hill1@gmail.com