With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover: > Advantages and disadvantages of various forms of new media > Expectations of online customers > Key metrics to monitor and benchmarks

1. Mastering Web 2.0 How You Can Integrate New Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director, Ignitus Strategies

3. Case Study: How to Get Here

5. Social Media image: http://www.biojobblog.com

9. OMG! No way. She said that?

10. Check out our new product! What do you think?

11. Social Media: How It Works

13. Big 3 in Social Media for Businesses blogs

17. twitter.com/Ignitus

32. Deciding Which Social Media is Right for You

34. Bringing It All Together: Engaging Your Networks How an Environmental Organization Integrated Social Media to Raise $81k & Get 30,000 Petition Signatures

44. Surpassed Their Goals

45. Follow Through

49. In Conclusion

52. Kimberly L. Sanberg Ignitus Strategies [email_address] http://IgnitusStrategies.com www.twitter.com/ignitus 612.812.0188 View this presentation: http://IgnitusStrategies.com/mdma.html