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Proven Integrated Fundraising Techniques for Pet Rescues

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Ignitus
Ignitus

Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!

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Proven Integrated Fundraising Techniques How your pet rescue can engage its supporters & reach its fundraising goals presentation for Kimberly L. Sanberg Ignitus http://ignitusinc.com
What is Integration? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Online Media ,[object Object],[object Object],[object Object]
Engaged Supporters = Loyal Donors ,[object Object],[object Object]
Phase One: Create an Engaged Community
Create a Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dedicate Resources ,[object Object],[object Object],[object Object]
Enlist Volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Tools for Engagement & Fundraising
Decide What’s Right for Your Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Email ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Direct Mail ,[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Popular Tools At-A-Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Phase Two: Fundraising Campaign
Elements of Success ,[object Object],[object Object],[object Object],[object Object]
Incentive to Donate, Feedback, Follow Up ,[object Object],[object Object],[object Object],[object Object]
Tell a Story
Messaging – Tell a Story
You Have Lots of Stories
 
Make Your Supporters Part of the Story
Hi Everyone! It's me, Pete, with an update on how I'm doing in foster care. First of all, I want to send a big shout out to my sponsors, Chris and Christine O ! Thanks again for sponsoring me. I'll be heading back to the vet to see how my eyes are healing up and to determine if I need a touch up or not.
Now Make Your Stories into Fundraising Appeals
 
How Your Integrated Campaign Might Look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow Up ,[object Object],[object Object],[object Object]
Integration: How To Do It ,[object Object],[object Object]
Raise More Money
Tips for Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Converting Direct Mail Copy to Email ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Effective Social Media Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How You Can Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object]
With Integration You Can ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kimberly L. Sanberg Ignitus [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation online: http://ignitusinc.com/presentations

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Proven Integrated Fundraising Techniques for Pet Rescues

  • 1. Proven Integrated Fundraising Techniques How your pet rescue can engage its supporters & reach its fundraising goals presentation for Kimberly L. Sanberg Ignitus http://ignitusinc.com
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  • 5. Phase One: Create an Engaged Community
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  • 9. The Tools for Engagement & Fundraising
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  • 21. Phase Two: Fundraising Campaign
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  • 25. Messaging – Tell a Story
  • 26. You Have Lots of Stories
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  • 28. Make Your Supporters Part of the Story
  • 29. Hi Everyone! It's me, Pete, with an update on how I'm doing in foster care. First of all, I want to send a big shout out to my sponsors, Chris and Christine O ! Thanks again for sponsoring me. I'll be heading back to the vet to see how my eyes are healing up and to determine if I need a touch up or not.
  • 30. Now Make Your Stories into Fundraising Appeals
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  • 41. Kimberly L. Sanberg Ignitus [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation online: http://ignitusinc.com/presentations