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Internet Marketing Review
An Overview of a Landing Page
Your landing page is where you want to have the highest amount of traffic because it means you are
that close to making a sale and generating profit. All of your efforts to promote the link have been
worth it, and the moment of truth has arrived. This is the final step in selling your product or service
so the page has to be designed to complete the sale.
The landing strip for a plane is not the end of the flight. The plane still has to taxi to the terminal for
the passengers to complete their journey. The link to your product document is not a final sale,
because the visitor still has to become a customer, and the wording involved in helping this to
happen is vitally important to the desired result.
Maintaining the visitor's attention is part of a successful web site, and now is not the time to clutter
up your offer with other links. You want to eliminate all distractions so that they stay focused on
making a purchase. This is the page that needs to answer all possible questions that a potential
customer might have, and provide a place where they can contact you if they come up with one that
isn't already answered.
When your link was followed, the person was already interested in what is being offered, yet it is
important to provide a brief summary or a list of benefits to help refresh their memory. This can be
done by stating each point in very few words that help cause them to finish reading and then click
the payment button.
Depending on what type of product, some entrepreneurs like having a video for people to watch
which can show exactly how the product works. This can be a good idea for anything from DIY
projects to computer software or e-Books. Even personal services can benefit from having a video
that introduces you to the prospective customer.
One of the possible draw backs to using videos for making the final sale is that computers having
technical problems and your visitor may not be able to watch the video. Another drawback is that it
could be too distracting and cause people to decide it isn't worth watching the rest of the short
movie.
The whole idea of this final step is to cause a visitor to quickly become a customer, and if anything
distracts their attention it can cause you to lose the sale. A good landing page can be difficult to
develop into an award winning location, but there are services available which can take care of this
important matter for you.