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Internet Marketing Review
An Overview of Article Marketing
Fresh content is what the search engines require of articles that are used in promoting products and
services. Once written, you need a means of getting people to read them and follow the link at the
bottom, in hopes that they will make a purchase. Where you use those articles to market your
business will be the secret to your success. Let's take a look at some of the details of article
marketing.
This type of marketing is actually two fold, in that the articles are used to promote your business,
while also being able to earn money through revenue sharing. Whether you are a writer who is
promoting your skills and talents to create content for others, or you are an entrepreneur who
needs articles to promote your products, it's the articles that get marketed first.
The success of any product depends on where it is marketed, and the needs or desires of the
audience being targeted. There would be insufficient reasons to promote face creams to no other
audience but automobile mechanics memberships, when only 1% of their members might actually
use the product.
Content directories offer a service of publishing your articles where people in your niche market can
read about what you have to offer. Part of the publishing deal can pay you for your content through
sharing the revenue from advertising when your readers click on an ad that is displayed with your
article.
Some directories are set up to effectively sell your articles to other business owners, and you get a
percentage of the sale, which is similar to getting a royalty from selling a book. Once the article is
sold, it belongs to the person who bought it, and they have the say so over how it gets used in online
promotions.
Search engines insist on 'unique' content, which means your articles will be ignored by the SEs if the
spiders find duplicate copies of them at numerous places on the Internet. You want to use content
directories that remove your articles from their database during the payment process of selling your
content.
Knowing how and where to find the best market for any product or service is probably the most
difficult part of any business. There is no profit in spinning your wheels with an audience that has no
reason to buy what you are selling. The title of your articles can make or break the success of your
efforts, and you may be better off using a service which specializes in article marketing.