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Internet Marketing Review
A Look at Using the Squeeze Page
A squeeze page is intended to squeeze information out of the person who follows the link that
brought them to your site. You have spent a lot of time, and perhaps a lot of money, trying to
promote the product, and now you want to make the sale. This type of web document differs from a
landing page in that a person has to enter their information before going to what they wanted.
This type of information gathering is one of the lead generating tactics which provides you with the
information you need to continue trying to make a sale to the person who enter their data. Unless
you are offering something to the visitor that is absolutely necessary for them to have, this method
may not work if there isn't something in it for them.
Many entrepreneurs use this opportunity to give the visitor something for free in exchange for
entering the information you requested. If it is worth it to them, they may decide to continue and
see what else you have to offer. It's up to you to decide how important it is to have their
information, even if they don't make a purchase.
One of the best offers to use in this tactic is to ask them to join your opt-in mailing list, which is
published on a regular basis, and will provide them with weekly or monthly information they would
otherwise have to spend time surfing the Internet to obtain. In the process you build an audience of
people who have started trusting you as an authoring on the subject.
The trust that you can build from this type of page is a part of branding which helps people
remember you and tell their friends and neighbours. By providing a free newsletter you still have a
place to present your offers inside the content of the regularly sent message. A simple link at the
bottom of the letter can generate more sales.
A properly designed squeeze page can benefit you in getting more leads, but it takes careful
planning and presentation to make it work as you want it to. When considering the use of this
marketing tactic, you may want to hire a company who knows how to make it work so that it will get
you the most qualified leads possible.
