Internship Report on ChangHong Ruba (Pvt) Limited

Rise School of Accountancy Prepared by: Ihtsham javed
Internship Report On
Submitted to: Principal Rise School of Accountancy
Submitted by: Ihtsham javed
Program: MBA(3.5) (Finance),Annual System
Registration no: 2010-z-55802
Roll # 286 Rise School of Accountancy, Lahore
Affiliated with University of the Punjab, Lahore
MOB #0333-6912763
EMAIL:ihtshamjaved@gmail.com
CHANGHONG RUBA
TRADING COMPANY
(PRIVATE) LIMITED

PREFACE
Internship is an integral part of MBA program. For the sake of
internship the most initial thing is to have a practical experience. This
effort may get as a student to get a practical experience if right
organization is selected. During this internship, a student comes to
particle knowledge. He learns what has so far studied. As a MBA
student I have also done my internship in The ChangHong Ruba Trading
Company (Pvt) Ltd. Here I come to know a different and very
interesting experience of learning and working with people. Learning in
practical side is somewhat that cannot be compared with bookish
knowledge.
This internship report is specially meant for the students of MBA. It is
concerned to a brief study of operation, functions, tasks and product &
services of Changhong Ruba Trading Company (Pvt) Ltd.
In preparation of this report I have tried my best to provide all possible
information about the operation, functions, task and the corporate
information of the company in brief and comprehensive way
Now to fulfill the practical requirement of this program, I have
successfully completed an internship report on Changhong Ruba
Trading Company (Pvt) Ltd. It was a great opportunity for me to apply
the attained knowledge and get practical exposure.
The purpose of the report is to elaborate on my experience about
Changhong Ruba Trading Company (Pvt) Ltd. I have tried to present the
overview of the company and its operations and the task that are
carried out during my stay at on Changhong Ruba Trading Company
(Pvt) Ltd. Although 9 weeks is a small time to completely understand
the processes and philosophy of a company, but at least one gets a

DEDICATED TO
My worthy parents, the
Respected teachers and friends who
Always urge and motivate me to try to find
ways and are always with me in Every
Hardships of life and has waited for me to be
here at Final stage.
good overview about it, and I have tried to write all that grasped
during this short time, in this report. This report includes on
Changhong Ruba Trading Company (Pvt) Ltd working way outs,
information about their departments function and working.
I have analyzed their working and have given certain recommendations
on the basis of my observation. I have tried my level best to give real
look about Chanhong ruba trading company (Pvt.) Ltd while writing this
report. May ALLAH succeed me while evaluation of this report

Acknowledgement
Most grateful to Almighty Allah who enabled me to utilized my
knowledge and skills for the preparation and completion of this
internship report. I want to express my most humble gratitude to my
supervisor and all other teachers and class fellows who furnished me
with the opportunity to complete report. I am also grateful to my
colleagues and friends who provided with the moral support during the
completion of this report.
I wish to thanks the Finance Department and H.R Department staff at
Changhong Ruba Trading Company Private Limited, who helped me to
gain a lot of information regarding the company’s financial structure
and Electronics industry and also thankful to Mr. Tariq (Finance
Manager, ChangHong Ruba Trading Company (Pvt) Ltd.) who provide
me an opportunity to learn and understand the working of organization
as an internee.
IHTSHAM JAVED

Executive Summary
Main purpose of internship was to extract valuable knowledge by
working in a well-known and professional organization in order to apply
the knowledge acquired during MBA program. Report include complete
introduction, Vision and Mission.
My internship program period is 18 January, 2016 to 22 March, 2016.
Personal experience which include work in Accounts and Finance
department of the organization and other departments like Human
resource management and Internal Audit department. Report also
include Financial statements Horizontal and Vertical Analysis, SWOT
and PEST analysis of the organization in detail which shows the effects
which beneficial or harmful for the company and also carry managerial
and strategic aspects which have been evaluated to analyze the
current position of the organization. I have learned that how
management is managing the finance department

Contents
1.4. Mission............................................................................................................................. 3
1.5. Company Information...................................................................................................... 8
1.5.1. Board of Directors............................................................................................................ 8
1.5.2. Pattern of shareholding..................................................................................................... 9
1.5.3. Auditors............................................................................................................................ 9
1.5.4. Legal Advisors ................................................................................................................. 9
1.5.5. Bankers............................................................................................................................. 9
1.5.6. Head Office & Works .................................................................................................... 9
1.5.7. Brand Elements ............................................................................................................ 10
1.5.8. Organization Structure ................................................................................................... 11
1.0.1. Business Divisions ......................................................................................................... 12
1.0.1. Company Awards and Achievements ............................................................................ 14
2. DEPARTMENTS............................................................................................................. 15
Departments of Changhong Ruba Trading Company (Pvt) Ltd. .................................................. 15
2.1 Main Departments.......................................................................................................... 15
2.2 Detail of Departments .................................................................................................... 15
2.3 Organizations Culture .................................................................................................... 17
3. PRODUCT & SERVICES .............................................................................................. 18
3.0. Products of ChangHong Ruba Trading Company (Pvt) Ltd....................................... 18
4. ANALYSIS ....................................................................................................................... 20
3.0. Analysis of Changhong Ruba Trading Company (Pvt) Ltd. .......................................... 20

3.1. Analytical Financial statements analysis.................................................................... 20
3.2. SWOT Analysis ............................................................................................................ 20
1. Strengths ....................................................................................................................... 20
2. Weaknesses ................................................................................................................... 22
3. Opportunities................................................................................................................ 23
4. Threats........................................................................................................................... 24
3.3. PEST Analysis of Changhong Ruba........................................................................... 25
1. Political Factors.............................................................................................................. 25
2. Economic Environment Factors..................................................................................... 25
3. Social & Cultural Factors............................................................................................... 25
4. Technological Factors .................................................................................................... 25
4. PERSONAL EXPERIENCE........................................................................................... 26
4.0. Training program ............................................................................................................ 26
1. Plan of my internship program ...................................................................................... 26
2. Starting and ending dates of Internship: ....................................................................... 27
3. Name of training departments:....................................................................................... 27
4. First Day in Changhong Ruba Trading Company (Pvt) Ltd....................................... 27
5. Account and Finance Department.................................................................................. 27
4.0.5.1. Sales Selection ........................................................................................................... 28
4.0.5.2. Purchase/Payable Section ........................................................................................ 28
4.0.5.3. Other Sections General ............................................................................................ 28
6. Internal Audit Department. ............................................................................................ 29
7. Human Resource Department. ....................................................................................... 30
8. Problems Identification and Conclusion........................................................................ 30
4.0.8.1. Accounts department: .............................................................................................. 30

4.0.8.1.1. Problems ................................................................................................................ 30
4.0.8.1.2. Conclusions............................................................................................................ 31
4.0.8.2. Internal Audit Department...................................................................................... 31
4.0.8.2.1. Problems ................................................................................................................ 31
4.0.8.2.2. Conclusions............................................................................................................ 31
4.0.8.3. HR Department......................................................................................................... 31
4.0.8.3.1. Problems ................................................................................................................ 31
4.0.8.3.2. Conclusions............................................................................................................ 32
Bibliography ................................................................................................................................ 32

Rise School of Accountancy Prepared By: Ihtsham javed.
1. INTRODUCTION
1.0. Introduction of CHANGHONG
Established in 1958, Changhong has grown into one of the largest
consumer electronics providers in china, specializing in R&D,
manufacturing and marketing of consumer electronics products.
Changhong became a public company with shares listed on the
shanghai stock exchange in 1994. In the last 5 years, Changhong has
experienced substantial growth increasing its revenue from AUD $1.6
billion in 2004 to AUD $7.6 billion in 2009.
Worldwide, Changhong has over 72,000 employees and is an industry
leader as the biggest supplier of consumer electronics in Asia. For 18
consecutive years, Changhong has been ranked no.1 in the Chinese
domestic market with one out of every four TVs sold in china being
manufactured by Changhong.
Changhong also has an established overseas network including branches
in Europe, Southeast Asia and the Middle East. It is continually
expanding into other overseas markets providing high quality products
and services to over 90 countries and regions. This global network
includes a support structure of more than 20,000 sales and service
worldwide outlets.
Changhong’s goal is to actively participate in the development of a
global digital industry. With world-class manufacturing facilities,
numerous new product lines in development and world leading R&D
technologies, Changhong is committed to product innovation.
Air Conditioners
Changhong is one of Asia’s biggest air conditioner manufacturers.
Changhong makes a wide range of air conditioners including window-
type, split-type, cabinet-type, inverter-type, VRV, cold water-type and
household central-type ACs, with an annual production capacity of
4,800,000. Changhong owns state-of-the-art equipment and facilities
to ensure constant innovation. Since 1999, Changhong air conditioners
have been available in over 70 countries including America, Russia,

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UNIVERSITY OF THE PUNJAB 1
Australia, Indonesia, Europe union, Czech, Pakistan, Thailand, Peru.
Changhong owns two production centers, at Sichuan and Guangdong
and subsidiary companies in Australia and Indonesia. It has the UL, CE,
CB, TUV and CCIB certifications.
Hefei Meiling
As one of china’s earliest home appliances enterprises, Hefei Meiling
co. Ltd. Was established in 1964 and has grown to become a reputed
player in the field of refrigerator and freezer production and sales
along with washing machines and air conditioners. Meiling has a
leading share of the domestic market and also exports to more than
100 countries around the world. With three manufacturing bases,
namely Hefei, Mianyang and Jingdezhen, Meiling has an annual
production capacity of 15 million, which includes refrigerators and
freezers, washing machines and air conditioners.
Refrigeration has been Meiling’s forte for 29 years and it is known for
its design, R&D and quality control. Meiling has extraordinary
achievements in the fields of energy saving, deep freezing and
environment-friendly technology.
Meiling Has Passed ISO9001, ISO14001, OHSAS18001, IECQQC08000 And
Its Leading Products Have Passed GS, CE (ERP), UL, CSA, C8, SASO
(EER), S-Mark And Other International Safety And Energy
Authentications.
1.1. Introduction of RUBA
RUBA GROUP
Established in 1971, Ruba group, an electronics conglomerate in
Pakistan, has collaborated with Changhong group to establish new
innovative brand “Changhong Ruba” for Pakistan market. They have

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diversified businesses such as textiles and trading companies based in
Dubai and Singapore. The group is committed to provide excellent and
innovative goods in Pakistan market and become well known in
electronics industry all over Pakistan.
1.2. Introduction of CHANHONG RUBA COMPANY PRIVATE.
Changhong , China’s largest consumer electronics and home appliances
manufacturer with a presence in more than 110 countries shake hands
on November 27, 2011 in collaboration with the Ruba Group to launch its
co-brand “Changhong Ruba” and flat panel category products.
Changhong’s higher management from China (Mr Wujiang, Vice
President of Sichuan Changhong Electrics Co Ltd, Chairman of
Changhong Overseas Strategic Business Unit) and Ruba Group (Mr
Muhammad Ayub, the President of Ruba Group), graced the launch
ceremony of the brand in Pakistan. Changhong Ruba with its planned
approach and marketing strategy seems all set to bring about a change
in the maket and set new quality standards that would allow Pakistani
consumers to enjoy a wide range of electronics at affordable prices.

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1.3. VISION
Credible Security.We commit to create high-class products and high-
quality service. This vision is at the very core of our commitment to
lead innovations in technology, products and solutions that inspire
communities around the world to join our aspiration for creating a
better world full of richer digital experiences. As we recognise our
responsibility as a creative leader in the global society, we also
dedicate our efforts and resources to offering new values to the
industry and customers while fulfilling shared values of our employees
and partners. At Changhong Ruba Trading Company (Pvt.) Ltd, we want
to create a future that is exciting and promising for all together.
As a guide to common understanding and measurable goal, a set of
specific objectives is incorporated into our vision.we seek to achieve
high annual sales volume in Pakistan while placing ‘Changhong Ruba’
overall brand value among the global . Three key strategic pillars that
are now part of our culture, business operation and management
describe the governing initiatives to this end: ‘Creativity ’,
‘Partnership’ and ‘Great People’.
We pride ourselves on delivering the best electronic products through
operational excellence and innovation prowess. As we look forward to
exploring new business ares, we are excited for new challenges and
opportunities ahead.Changhong Ruba will continue to build on top of
its current achievements new capacity and expertise to further its
competitiveness and its innovation.
1.4. Mission
To run business with honesty and integrity, and with consistent return;
to help the society and the nation allay worries and tide over
difficulties; to achieve civic honor.

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TO BE
 a leader in the markets The company serve by providing quality
products and superior service to the company’s customers, while
learning from their feedback to set even higher standards for the
company’s products.
 a Company that continuously enhances its superior technological
competence to provide innovative solutions to customer needs.
 a Company that attracts and retains outstanding people by
creating a culture that fosters openness, innovation, promotes
individual growth, rewards initiative and performance.
 a Company which combines its people, technology, management
systems and market opportunities to achieve profitable growth
while providing fair returns to its investors.
 a Company that endeavors to set the highest standards in
corporate ethics in serving the society.
Underlying everything the company believes in is a set of core values.
These guide us to deal with every aspect of any issue The Company
might encounter in the company’s personal and professional lives.
These values help us grow inside & outside, personally and as an
organization.
Good Governance
The company are committed to running the company’s business
successfully and efficiently, providing long-term benefits to the
company’s employees and shareholders, and enriching the lives of
those whom The company serve by fulfilling the company’s corporate
responsibility to the best of the company’s ability. The Company
expects excellence from all processes, whether they relate to policy
formation and accounting procedures or product development and
customer service.
Work Environment
The company are committed to running the company’s business
successfully and efficiently, providing long-term benefits to the

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company’s employees and shareholders, and enriching the lives of
those whom The company serve by fulfilling the company’s corporate
responsibility to the best of the company’s ability. The company
expect excellence from all processes, whether they relate to policy
formation and accounting procedures or product development and
customer service.
Good Governance
The company’s policies and core values are aimed towards creating an
informal yet stimulating team-oriented work environment with a
culture of sharing and open communication. The Company cherishes
the diversity of viewpoint of every individual; The Company realizes
this encourages innovation and develops character.
The company’s People
The success of any organization is largely dependent on the people
working for it. Each member of the company’s team is considered
equally important and provided constant training, motivation and
guidance. The Company possesses a dedicated staff of the highest
caliber committed to making the company’s business a success. The
Company ensures that every employee has the opportunity for
maximum professional development. To achieve this goal, The
Company seeks to provide challenging work prospects for all
employees. Each person is compensated and rewarded for his or her
performance and hard work on a strict merit basis.
Conservation
The Company expects and encourages the company’s employees to
actively participate in community service and to take care of the
environment entrusted to us as citizens sharing the earth’s resources.
Customer Satisfaction
The company is customer-driven; The Company goes the extra mile to
make sure the expectations of dealers and ultimately of customers are
met and exceeded on every issue. The company partner with leading

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companies to arm ourselves with the latest technology and provide
customers with innovative electronic products.
Ethical behavior
The Company makes it clear that being a sincere, honest and decent
human being takes precedence over everything else. In the Changhong
Ruba family, there is an all-round respect for elders, tolerance for
equals and affection for youngsters. Managers are expected to lead
from the front, train junior colleagues through delegation, resolve
conflicts quickly, be visible at all times and act as role models for
others. There are clear cut H.R policies and Employees manuals.
WHISTLEBLOWING POLICY
The Company is committed to high standards of ethical, moral and
legal business conduct. In line with the company’s commitment to
open communication, this policy aims to provide an avenue for
employees to raise concerns and reassurance that they will be
protected from reprisals or victimization for whistleblowing.
This whistleblowing policy is intended to protect the staff if they raise
concerns such as:
Incorrect financial reporting
Unlawful activity;
Activities that are not in line with ChangHong Ruba’ policy, including
the Code of Conduct; or activities which otherwise amount to serious
improper conduct
The Company makes sure that all the company’s processes and
methods conform to the highest ideals of professional behavior. The
company’s organizational structure is straight-forward and need-based;
accountability is transparent, consistent and both horizontal and
vertical.
FORWARD TO CODE OF CONDUCT

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Company has built a reputation for conducting its business with
integrity in accordance with high standards of ethical behavior and in
compliance with the laws and regulations that govern the company’s
business. This reputation is among the company’s most valuable assets
and ultimately depends upon the individual actions of each of the
company’s employees all over the country.
Code of conduct has been prepared to assist each of us in the
company’s reports to not only maintain but enhance this reputation. It
provides guidance for business conduct in a number of areas and
references to more detailed corporate policies for further direction.
The adherence of all employees to high standards of integrity and
ethical behavior is mandatory and benefits all stakeholders including
the company’s customers, the company’s communities, the company’s
shareholders and ourselves.
The Company carefully checks for compliance with the Code by
providing suitable information, prevention and control tools and
ensuring transparency in all transactions and behaviors by taking
corrective measures if and as required.
Changhong Ruba Code of Conduct applies to affiliates, employees and
others who act for us countrywide, within all sectors, regions, areas
and functions.

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1.5. Company Information
1.5.1. Board of Directors
XIUZHONG HU : (Chief executive Officer)
(Director)
MUHAMAD ASIF AYUB : (Director)
SHAHID LATIF DAR : (Managing Director)
TANG GUANGSHENG : (Director)
TANG YOUDAO : (Director)
WANG XIAOPING : (Director)

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1.5.2. Pattern of shareholding.
Members Nationality No Of Shares %Age of
Holding
Mr.Muhamad Asif Ayub Pakistani 1
Zhongshan Changhong
Electric Co Limited.
Company 1,558,797 40%
Ruba Genaral Trading Fze. Company 1,040200, 59.97
Mr.Shahid Latif Dar Pakistani 1
Mr.teng Guangsheng Chinese 1
Mr.Teng Youdao Chinese 1
Mr.Wang Xiaoping Chinese 1
Total 2,599,002
1.5.3. Auditors
Rizwan and company Chartered Accountants (DFK International).
1.5.4. Legal Advisors
Hassan & Hassan (Lahore)
1.5.5. Bankers
Nib Bank limited.
United Bank Limited.
Habib Bank Limited.
Bank Al-Falah Limited.
1.5.6. Head Office & Works

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24-Commercial Area, Cavalry Ground,
Lahore Cantt ,Punjab, Pakistan
PABX: (042) 36676335 -8
Fax (042) 36676339
1.5.7. Brand Elements

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1.5.8. Organization Structure
Chief Executive
Officer (CEO) /
Managing Director
Directors
H.R Manager
Head of marketing
G.M After Sales
G.M Sales
Manager Sales
Operation
S.R Coprate Sales
Manager
Chief Financial
Officer(CFO)
Head Of Finance
SR.Finance

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1.0.1. Business Divisions

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1.0.1. Company Awards and Achievements

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2. DEPARTMENTS
Departments of Changhong Ruba Trading Company (Pvt) Ltd.
2.1 Main Departments
Some other main departments of ChangHong Ruba Trading Company (Pvt.) Ltd are:
1. Management
2. Supply Chain & Logistics
3. Business Development/Show Room
4. Hyper Channel & Corp Sales
5. Marketing
6. Finance
7. HR & Admin
2.2 Detail of Departments
Departments Name Designation Location
Management
David HU CEO Lahore
Shahid Dar Vice GM Lahore
Baggio Wang CFO Lahore
Supply Chain &
Logistics
Jeffly Xu Supply Chain Manager Lahore
Leon Product Manager AC Lahore
Michael Liu Product Manager Ref Lahore
Robert TV Manager Lahore
Muhammad Arif Warehouse Manager Karachi
Business
Development/Show
Room
Ahmad Faisal
Business Development
Manager
Lahore
Adeel Safdar
Show Room Operational
Manager
Lahore
Qumerwish Akhtar Showroom Manager Lahore
Umair Khan DHA Showroom Manager Lahore
Muhammad Waqas Showroom Manager Faisalabad

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Hyper Channel &
Corp Sales
Muhammad Ashraf
Senior Corporate Sales
Manager
Lahore
Tauseef Mughal Corp Sales Executive Lahore
Babar Shahzad Corp Sales Executive Lahore
Marketing
Chris Wang Marketing Head Lahore
Babar Cheema Marketing Deptt Manager Lahore
Ali Aman Khan SME Promotion Lahore
Muhammad Uzair Marketing Executive Karachi
Taimoor Zia Marketing Exec(Training) Lahore
Shahid Ahmad Asistant Trainer Lahore
Rafia Munir Marketing Officer Lahore
Najam
Marketing Executive
Modern Trade
Lahore
Fahad Saleem Graphic Designer Lahore
Marketing SMS Lahore
Finance
Jack Liu
Finance Department
Head
Lahore
Tariq Raza Khan SMF Lahore
Nabeel Jamshaed AFM Lahore
Abid Hussain SFO/KHI Karachi
Mubashar Ali Senior Finance Officer Lahore
Kazim Raza Accounts Officer Lahore
Fateeha Ihsan AO Lahore
Sumbul Arshi AO Lahore
Muhammad Usman AO Lahore
Farhan Muzaffar AO Lahore
Abdul Waheed AO Lahore
Bilal Khalid Sr Auditor Lahore
Umair Ishfaq Auditor Lahore
Abid Auditor Lahore
Muhammad Mubin
Hyper channel
Accountant
Lahore
Hassan Jameel After Sale Accountant Lahore
Bilal Farooq Branch Accountant FSD Faisalabad

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Naveed Branch Accountant RWP RWP
Abu Bakar Branch Accountant GRW GRW
Danyal Ahmed Branch Accountant MTN MTN
Zuhab Uddin Memon
Branch Accountant
Sukhar
SKR
Khalid Rasheed Showroom Accountant Lahore
Usman Naseem
DHA Showroom
Accountant Lahore
Muhammad Afzal Showroom Accountant Faisalabad
HR & Admin
Usman Butt Manager HR & Admin Lahore
Sarfaraz Ahmad HR Officer Lahore
Sadam Hussain Admin Officer Lahore
Umar IT Officer Lahore
Saba Front Desk Officer Lahore
Nadeem Office Boy Lahore
Toqeer Ali Driver Lahore
Gul Khakstreen Driver Lahore
Bilal Driver Lahore
Muhammad Nadeem Driver Lahore
Guard Guard Lahore
2.3 Organizations Culture
Here are some key elements of culture:
 Openness and speechfreedom
 Fostering innovation
 Diversity in the workplace
 Rational behavior of top management
 Promoting individual growth
 Rewarding initiative and performance
 Technological advancement
 Updating learning and skills
 Teamwork
 Mannerism and punctuality

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3. PRODUCT & SERVICES
3.0. Products of ChangHong Ruba Trading Company (Pvt) Ltd.
1.TV.
 Curved UHD TV
 UHD TV
 Smart TV
 Cinema TV (PDP)
 LED TV
2.AC.
 1 Ton (12000 BTUs)
 1.5 Ton (18000 BTUs)
 2 Ton (24000 BTUs)
 Floor Standings
 Inverter Series
3.Refrigerator.
 Direct Cool (Single Door Series)
 Direct Cool (Double Door Series)
 Direct Cool (4 Door Series)
 Frost Free (Double Door Series)
 Frost Free (4 Door Series).
4.Freezer.
 Vertical Freezer.
 Deep Freezer.
5.Water Dispensor.
6.Power Bank.

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4. ANALYSIS
3.0. Analysis of Changhong Ruba Trading Company (Pvt) Ltd.
3.1. Analytical Financial statements analysis.
Financial Statements for the year ended 30June, 2015 analysis with
comparative figures of financial year end 30 June, 2014.It include
horizontal and vertical analysis of comparative figures.
Further analytical review is performed in all material aspect.Internal
audit department working papers were used as source data for this
analysis. Financial statements analysis is attached as annexure “A”.
3.2. SWOT Analysis
SWOT refers to strengths, weaknesses, opportunities & threats. SWOT
analysis is a tool that many companies use during their strategic
planning; basically an organized way to evaluate where to focus time,
money and energy to improve productivity and growth. A SWOT
analysis can be a valuable tool for setting milestones & approaching a
venture investor, because it demonstrates a solid understanding of
your company performance or the factors influencing productivity.
1.Strengths
These are the following strengths of Changhong Ruba;
3.2.1.1. Innovative Electronics
Changhong Ruba trading company (Pvt) Ltd has now biggest market
share of Electronic market, they are enjoying this position. There
products like Smart curved LCD, Glass door refrigerator and Inverter AC
are equipped with latest technology according to market need”.
3.2.1.2. Customer Relationship
Trust is a key to build strong relationship. Company had successfully
build strong customer relationship which totally depends on a customer
conviction or companies understanding the consumers need. It makes
easier for company to deal with market.

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3.2.1.3. Working Environment
Encouraging work environment help the employees to work heartily in
a Company so employees and company will be recognized because of
their professional excellence.
3.2.1.4. Professional Approach
Good training and experience take management to use best
professional approach to solve all obstacles and making decisions.On
marketing segment all hired executives are MBAs or more than MBAs.
3.2.1.5. Large-Scale Economies
Changhong Ruba came in industry with huge investment & become
giant setup, so it enjoys economies of large-scale by decreasing their
fixed cost & maximize the production.
3.2.1.6. Goodwill
The company can say that Changhong have taken respectable &faithful
image among customers mind or enjoying amazing market worth that
serves as valuable asset for their organization.
3.2.1.7. Advanced Technology
To fulfill quality demand of customers, Changhong Ruba introduces
latest technology in electronic products.
3.2.1.8. Advance Payments
For new customers or in general Changhong Ruba usually deals with
advance payments. To decrease risk of loss and efforts need for
recover payments.
3.2.1.9. Cheap labor
In developing countries like Pakistan Organizations enjoys cheap labor.
So that companies operating in Pakistan could decrease their cost by
hiring cheap labor. These savings could be utilized by organization to
meet other important expenses or expansion.
3.2.1.10. Durability
Changhong Ruba give three year warranty of its products to build
positive perception among customer that tends strong customer

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relationship. The products of Changhong Ruba s considered much more
durable to market than other organization.
3.2.1.11. Profitable Company
Changhong Ruba is earning great profit from years. This is strength of
Changhong Ruba because sale volume is increasing over period of time.
So it is good to enjoy profit.
3.2.1.12. Price Skimming
Changhong Ruba is selling product at price lower than other
competitors in the market like Haier,Samsung,Orient and TCL.
2.Weaknesses
3.2.2.1. Lack of Competitive edge
Changhong Ruba is lacking Competitive edge as the design of their
product or other after sales facilities are mattered.
3.2.2.2. Credit Nature
Under developing or developing countries implementation of laws are
not much easier as compare to developed ones. That makes it difficult
for the suppliers to recover their investment because business is of
credit nature.
3.2.2.3. Slow Information Flow
The company live in connected world. Decrease in sharing of info could
bring big damages to
3.2.2.4. Low Prices
Changhong Ruba provide best quality in market which tends them to
bear high cost for their products. Due to market competition
organizations have to sell its products at lower price.
3.2.2.5. Low Promotional Campaign
For cutting the cost Changhong Ruba is not been able to give proper
attention for publicizing their products by using many marketing &
advertising campaign. In latest era to create good image of product in
the consumer mind, marketing & advertisement is necessary.

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Changhong Ruba could raise the share in the market by productive
advertisement.
3.2.2.6. No Performance Appraisal
Workers evaluation motivates them for work harder. Changhong Ruba
is not giving attention to performance appraisal of employees. Workers
who works hard and show their efficiency are not appreciated through
their superiors & not been rewarded for showing good performance.
They have no tool to judge managerial staff. Only way they use to
evaluate is Annual Confidential Report which is prepared by their staff
or bosses.
3.2.2.7. Centralized Decision Making
Organization had gain a policy of decentralized decisions, but problem
arises when upper management of Changhong Ruba does not consider
the operation level management during making of decisions. This
ultimately tends to job dissatisfaction.
3.Opportunities
3.2.3.1. Technological Innovation
Changhong Ruba can make his own Research & development center to
bring innovation and changes among technology as required. In starting
this might increase expenses but in long run this will always give extra
ordinary outcome to organization. By this they could achieve
Technological competitiveness.
3.2.3.2. Business Activity
Business activities becoming wider and investment is increasing
consistently, it will give new opportunities to Changhong Ruba and for
whole electronic industry industry.
3.2.3.3. Project Location
Locational strategy may affect business positively and negatively.
Location is most important success factors to any type of business.
Selection of appropriate location could lead to success. Through
increasing sales to other cities may seek niche markets

Internship Report
3.2.3.4. New Product Line
Changhong Ruba still have bundle of options as per product line
concerned like new home appliances
3.2.3.5. New Projects in Country
Pakistan is developing so there are many new projects started by
government sector& by private sector or foreign investors. These
projects are making opportunities to Changhong Ruba for enhancing
production or capabilities to do new.
3.2.3.6. Plans for Quality
Most client gives preference to quality of product and that gives room
to Changhong Ruba deal with
4.Threats
3.2.4.1. Economic Recession
The world is suffering from global economic crisis. It may also affect
the Electronic industry because it is causing affect to the international
markets.
3.2.4.2. Political Instability
Pakistan is facing instable political situation. Political instability
discourages to investors & stops them for investing in country. Because
of this situation growth rate of Electronic industry is comparatively low
as per potential of the industry.
3.2.4.3. International Monetary Fund
Countries like Pakistan takes loan from IMF. Because of increase in
burden of loans, economic development of the company’s country is
affected badly. It also affects all industries of Pakistan.
3.2.4.4. Decrease in Profitability
Changhong Ruba is competing with many competitors. They are
capturing customers by cutting their profit & that will tend Changhong
Ruba to cut their profit too.
.

Internship Report
3.3. PEST Analysis of Changhong Ruba
1.Political Factors
Government Stability: Rapid changes in Government could cause the
unpredictability in policies of Government regarding to Electronic
industry & it is commonly perceive that this type of behavior is
unfavorable. Government policies may directly affect electronic
industry.
2.Economic Environment Factors
This is necessary for industry to work in market were people have the
need & purchasing power. Purchasing power of people is totally
depends on current income, the prices of product, their savings, and
availability of the credit. Marketers must have to pay the proper
attention to the current scenario of income of consumer & his
spending.
 Increasing Interest Rates
 Devaluation of Currency
 High Inflation rate
3.Social & Cultural Factors
As per market is concern the students are dominant clients, so as
teachers & other people remain attached with publishing industry.
Literacy rate of the company’s country is very low due to which no big
change occurs regarding growth is concerned. So the industry could not
be able to achieve the desired results.
4.Technological Factors
The increase among production will automatically reason to decrease
in cost. It could affect positively. But unfortunately in the company’s
country no proper awareness is available to enhance production or due
to lack of technical facilities we have to depend on West or have to
wait until innovation may arise. This negativity could be overcome by
increase interaction of Government or the related industry and people
with the technical expertise.

Internship Report
4. PERSONAL EXPERIENCE
4.0.Training program
1.Plan of my internship program
It was blessings of Almighty that I got chance of doing internship in
Changhong Ruba Trading Company Private Limited. It was amazing
experience to work in such a innovative and growing organization. It
was a Dream that comes true for me and great opportunity to learn as
much as I am capable of during period of internship and practically
implement those concepts or techniques that I had learned during
study of MBA. It helped me a lot to perform all tasks that I was
assigned in period of my internship. Although it was very short duration
but during these nine weeks, I tried to put my all efforts to learn and
attain as much as I can.
The report describes the activities carried out during a 9-week, full-
time internship at Changhong Ruba Trading Company (Pvt) Ltd. The
document contains information about the organization and the
responsibilities performed throughout the period between January and
March 2016. More than a plain account of tasks, the objective of this
text is to reflect upon the experiences collected during the internship
from the perspective of a MBA student in Sustainable Development
The first part of the report offers an overview of the organization,
followed by the working plan initially agreed upon with Department
supervisor as a suitable internship. Following, it proceeds to describe
in some detail the most relevant projects carried out and their
respective analysis. Finally, the report wraps-up with a few closing
remarks , annexures and conclusions from the experience.

Internship Report
2.Starting and ending dates of Internship:
I started internship on Monday 18 january,2016 to Tuesday 22
March,2016
3.Name of training departments:
The duration of the internship program was 9 months. During this
tenure I worked Accounts department, internal audit department and
last week in Human Resource department. The staff of the each
department was much cooperative. They imparted me training with
full devotion.
4.First Day in Changhong Ruba Trading Company (Pvt) Ltd.
I started my internship program on 18 January 2016 which ended on 22
March 2016. On first day of my program I was briefed by the Senior
manager H.R about different departments of Changhong Ruba Trading
Company Private Limited. I was also told the major rules and
regulations which were being observed by the management of the
company.Some briefing by the Manager Finance Mr. Tariq which proved
as a miles stone during my internship program. I also met different
members of the staff in different Departments, where I SWOT for basic
knowledge about those Departments. Then I started my working in
accounts department.
5.Account and Finance Department
In accounts and finance department I met Mr.Tariq Raza Khan(Senior
Finance manager). I spent 25 working days in this department on
different assignments. He told me about accounting system and
Financial structure of the company. Mubashar Ali (Senior Finance
officer) told me about sales documents and procedure of Entries in SAP
Further he brief me about I started my internship at 1 April, 2014 in

Internship Report
Accounts & Finance Department of Changhong Ruba and worked for 9
weeks in following sections of this department:
1.Sales Section
2.Purchase/Payable Section
3.Other Sections General
4.0.5.1. Sales Selection
The Sales section of accounts is directly responsible for the recording,
maintenance & keeping check on the sales made by all marketing &
sales department. All terms & conditions & negotiation related to sale
is not responsibility of the sales section, it is completed by marketing
or sales department. Checking of all detail of major debtors &
reconciliation of the customer accounts, the age analysis of major
customers or checking credit balances of customers for the refund &
then forwarding it to approve & payments are also the duty of sales
section.
4.0.5.2. Purchase/Payable Section
This section as per the name shows that is not physically or totally
responsible for purchase of goods. On other hand, it records and
maintains books of purchases; it also sanctions payments & travelling
expenses. They keeps the check on which the purchases done with help
of document like purchase order or invoice and Goods Receipt Note.
4.0.5.3. Other Sections General
 Accounting system installed in company
 Flow of documents
 Account department SOPs
 Tax matters
 Dealing and Transactions with Changhong Ruba Electric Private
Limited
 Import documents like GD and cost sheets
 Process of formation of accounts from trial

Internship Report
6.Internal Audit Department.
In Internal audit department I was supervised by Bilal Khalid(Senior
Auditor).I worked in this department for 18 working days. My learning
outcomes in this department are as follow
 Internal Audit procedures
 Stock Taking
 Audit documents
 Dealers reconciliations
 Performance evaluation
 Adherence to company policies
 Internal check on operations
 Deviation from SOPs
 The report generated by the accounts department on a
 daily,weekly, monthly, bi-yearly and yearly in a proper format
 Budgeting
 Expense recording
 Accounting policies

Internship Report
7.Human Resource Department.
In this department, I worked for the period of two weeks. Muhammad
Usman Butt (Senior Manager H.R) guide me in this department. My
learning outcomes in this department are as following.
 Recruitment procedure
 Maintenance of employee’s personal files
 Salary sheet formation and calculations
 Disciplinary actions in case of deviation
 Employees loan and other deductions
 Hiring and Firing procedures
8.Problems Identification and Conclusion
Changhong Ruba Trading Company Private Limited is a growing
organizations of country Pakistan and they are also the market new
enterance. Although this is quite hard to give suggestion to such well-
established organization but there is always room for improvement.
Department wise problem identification is as follow
4.0.8.1. Accounts department:
4.0.8.1.1. Problems
 SAP does not generate all types of required reports
 Overlapping of areas of jurisdictions
 Communication gap between higher management (Chinese) and
local management personnel
 Communication gap between sales and accounts department
 No employee’s training and professional development

Internship Report
4.0.8.1.2. Conclusions
 Sap should be updated for present report need
 Clear responsibility and duty framework for each employess
 Remove communication gap
 Timely communication
4.0.8.2. Internal Audit Department
4.0.8.2.1. Problems
 No proper independence as no proper audit committee
 No proper qualification
 No training sessions
 Biasness
 No stock valuation
 No defined materiality and deviation level
 No proper reporting
 Personnel should be trained by professional audit firms
 There should be audit committee to whom internal audit report
 Stock taking should be surprised
 Professional personal should be hired
 Proper communication with component and external auditors
4.0.8.3. HR Department
4.0.8.3.1. Problems
 Equal opportunity policy not followed
 Not proper module for HR as mostly work is on excel that cause
errors while making salary sheets
 Employee’s personal files are not properly maintained as documents
are not complete as per company policy

Internship Report
 Develop accounting module for HR in SAP or Separate
 Proper filtering at recruitment stage
 Cooperative and professionally cope all disagreements
 Proper mentoring and grievance procedure should be there
 Adherence to labor laws and all other laws to avoid any contingency
and legal cost
Bibliography
Web
1.http://www.changhong.com.pk/
2.http://www.reuters.com/finance/stocks/companyProfile?symbol=Ru
ba
3.http://assignments4pk.blogspot.com/2011/02/internship-
report.html
4.http://www.Changhong
Ruba.org/ACHIEV/2012_awards/FPA_2012_Innovation_Showcase.pdf
5.https://pkfinance.info/kse/stock/pkgs
6.https://www.scribd.com/doc/56214283/Final-Report-of-Financial-
Statement-Analysis-of-Changhon Ruba-Lahore
7.http://www.Changhong Ruba.com.pk/images/investordesk/Annual-
Report-2014.
8.http://www.4-traders.com/Changhong Ruba/company/
9.http://www.rozee.pk/jobs-in-ChanghongRuba-company-6406.php
10. https://www.facebook.com/pages/Changhong
ruba/207580039267627
11. http://www.lahoreindustry.com/Changhong-co13052

Internship Report on ChangHong Ruba (Pvt) Limited

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