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One Organization's Success with Social Media

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Fred Hobbs

Presented at the Second Annual ANCOR Technology Leadership Conference, October 22, 2010

TechnologieBusiness
1  sur  18
Getting Social: One Organization’s Success Story October 22, 2010
Why are we here? – What is Social Media? – Why did Imagine! embrace Social Media? – Examples of Social Media use at Imagine! – Addressing concerns – What’s next? – Getting started with Social Media at your organization
What Social Media Isn’t (Really)
What Social Media Is
What Social Media Is “The Obama Generation” • Always had the President as their Facebook friend. • The President was always one of the top Twitter users as far as they can remember. • Their President has always addressed them on Saturday mornings on YouTube. • They have always been connected to their friends to discuss topics and join causes in social networks. • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have back and forth conversations with peers and the administration.
What Social Media Is Facebook U.S. Audience Growth 2009
What Social Media Is • More than 70% of Imagine! employees use Social Media • Of that 70%, more than 56% use Social Media daily
Why Did Imagine! Embrace Social Media? “Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.” - Andrew McAfee, Enterprise 2.0
Examples of Social Media Use at Imagine!: Awareness
Examples of Social Media Use at Imagine!: Fundraising
Examples of Social Media Use at Imagine!: Enhancing Services
Examples of Social Media Use at Imagine!: Consumer Community Involvement
Addressing Concerns a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
Addressing Concerns b. What about consumer exposure? Don’t we put them at risk?
Addressing Concerns a. star trek sequal. 2011. YAY!!!!! b. megan fox's birthday is one day after mine!! pretty awesome c. go yankees knock the dogsox down!! d. we should have like a robot that brings food haha :D
Addressing Concerns c. What about my personal privacy? How do I protect that?
What’s Next? Location, Location, Location
Getting Started 6 Strategies: • Don’t be afraid to get your hands dirty! • Determine desired results, then use appropriate tools • Prepare for the long haul • Communicate, educate, evangelize • Move tools “into the flow” • Show that Social Media tools are valued

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One Organization's Success with Social Media

  • 1. Getting Social: One Organization’s Success Story October 22, 2010
  • 2. Why are we here? – What is Social Media? – Why did Imagine! embrace Social Media? – Examples of Social Media use at Imagine! – Addressing concerns – What’s next? – Getting started with Social Media at your organization
  • 3. What Social Media Isn’t (Really)
  • 5. What Social Media Is “The Obama Generation” • Always had the President as their Facebook friend. • The President was always one of the top Twitter users as far as they can remember. • Their President has always addressed them on Saturday mornings on YouTube. • They have always been connected to their friends to discuss topics and join causes in social networks. • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have back and forth conversations with peers and the administration.
  • 6. What Social Media Is Facebook U.S. Audience Growth 2009
  • 7. What Social Media Is • More than 70% of Imagine! employees use Social Media • Of that 70%, more than 56% use Social Media daily
  • 8. Why Did Imagine! Embrace Social Media? “Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.” - Andrew McAfee, Enterprise 2.0
  • 9. Examples of Social Media Use at Imagine!: Awareness
  • 10. Examples of Social Media Use at Imagine!: Fundraising
  • 11. Examples of Social Media Use at Imagine!: Enhancing Services
  • 12. Examples of Social Media Use at Imagine!: Consumer Community Involvement
  • 13. Addressing Concerns a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
  • 14. Addressing Concerns b. What about consumer exposure? Don’t we put them at risk?
  • 15. Addressing Concerns a. star trek sequal. 2011. YAY!!!!! b. megan fox's birthday is one day after mine!! pretty awesome c. go yankees knock the dogsox down!! d. we should have like a robot that brings food haha :D
  • 16. Addressing Concerns c. What about my personal privacy? How do I protect that?
  • 18. Getting Started 6 Strategies: • Don’t be afraid to get your hands dirty! • Determine desired results, then use appropriate tools • Prepare for the long haul • Communicate, educate, evangelize • Move tools “into the flow” • Show that Social Media tools are valued