As a SEO and web designer, I often find myself in a place to buy domains. I buy them for clients to use, buy them to resell, or purchase them to use for my own purposes such as creating digital asset management servers like Razuna. Buying domains can be a crapshoot- it can often be difficult to tell when you are getting before you pay for it. I made the mistake when starting out of purchasing a handful of domains all at once from GoDaddy Auctions. They looked great, and they were only $12 each!

1. SOCIALMEDIA
MARKETING
SEO
SearchEngineOptimizationencompassesawidevarietyof
techniquesinwhichyourwebsitecanbebettertrackedand
displayedbyGoogle(thelargestsearchengine).Through
comprehensivemanagementyoursitecanhavethelargest
chanceofsucceeding.
(888)870-3181
/VASEOExpert
www.virginiaseo.org
info@virginiaseo.org
CONTENT
GENERATION
/company/virginia-seo
WiththerecentGooglealgorithmchanges,
contentgeneration,publishing,andblogging
arethekeystorankingasiteanddriving
traffic.Throughcarefulmanagement,your
businesscanreapthebenefitsofconstant
content.
SocialMediaMarketingisanimportantpartofanybusiness,
largeorsmall.Associalmediadevelops,businessesarefinding
newandinnovativewaysinwhichtosellproductsandattract
customers.Canyouaffordtoignoreapossiblerevenuestream?
VIRGINIASEO

2. HowToMakeALinkProfileInExcel(PieChart)
virginiaseo.org/blog/make-link-profile-excel-pie-chart/
AdysLynnDill
PurchasingDomains
AsaSEOandwebdesigner,Ioftenfindmyselfinaplacetobuydomains.Ibuythemforclientstouse,
buythemtoresell,orpurchasethemtouseformyownpurposessuchascreatingdigitalasset
managementserverslikeRazuna.Buyingdomainscanbeacrapshoot-itcanoftenbedifficulttotell
whenyouaregettingbeforeyoupayforit.Imadethemistakewhenstartingoutofpurchasinga
handfulofdomainsallatoncefromGoDaddyAuctions.Theylookedgreat,andtheywereonly$12
each!
TheBadNews
Well,afteryougetthem,paythefee,paytherenewalregistrationfee,theyare$30-$40eachwhichis
lessexciting.ThenIgotthesedomainsandIdiscoveredtheywerejunk-spamfilleddomainswith
terriblebacklinks.OneofthemevenhadaGooglepenalty,whichisextranasty.SoIrecognizedmy
mistake,andsetouttolearnfromit.
Therearemanydifferentthingsthatgointocheckingawebsiteorexpireddomainsbacklinkprofile,
butmostofthemareoutsideofthescopeofthisarticle.Whensearchingforasuitabledomains
purchasedtheiraremanyfactorsandmetricsIlookat.Someofthesefactorsinclude:PR(thoughnot
really),Mozrank,trustflow,citationrate,domainage,numberofbacklinks,numberoflostbacklinks,
linkvelocity,qualityofincominglinks,anchortext,etc.OneofthelastmetricsthatIreviewbeforeI
purchasedanexpiredandauctionsdomainisthebacklinkprofileaccordingtoanchortext.This
providesaviewonwhatthewebsitewasusedforandhowpreviouswebdevelopersandSEO’s
usedwebsite.Let’slookattwodifferentexamplesofbacklinkprofiles.
BacklinkAnchorTextAnalysis
IamgoingtoborrowtheimagesfromthewebsitelocatedatBigVisionSEObyDanielLaw,whoput
togetheranicearticlewhichincludesdiscussionaboutbacklinks-youshouldcheckitout.
GoodExample
Hereisapictureofaprettynicebacklinkprofiles
basedonanchortext.Asyoucanseefromthe
imagethewebsiteisprettywelldiversified.The
brandkeywordsarenotsomeoutlandishlyhigh
percentage,whileotherlinksisaveryhigh
percentage.Thisisgood,becauseeverywebsite
linkingintoyourstuffmightusedifferentvariations
ofanchortext.

3. BadExample
Nowhereisanoveroptimizedsite.Asyoucansee
themainbrandedkeywordisusedwaytoooftento
benatural.AtthispointIalreadyknowIdonot
wantthisdomain-notonlyisitoveroptimized,it
probablyhadotherspammytechniquesusedonit
aswell,whichmakeitalmostuselessforme.What
doIwantwithapenalizedspamladendomain?
Sowhilelookingforthesebacklinkprofiles,there
arequiteafewtoolsyoucanuse.Therearetwo
majorplayersthatdisplaytheanchortext/backlink
profileinanicepiechartwhichallowsforreally
quickdigestionoftheinformation,MajesticSEO
andaHrefs.
Thedownsidetotheseservicesistheybothcostmoney.MajesticSEOinparticularhasanumberof
freeusesyoucanuseinyouraccount,butoncethoseareusedupyourlockedoutfromseeingmore
piecharts.SoIsetouttofindanewtool,andbeganmysearchinRavenTools,whichhaslongbeen
myfavoriteSEOmonitorandmanagementtool.RavenhasanicefeaturecalledResearchCentral,
whichaggregatesdatafromseveralplacesandcanshowyougreatmetricsintoadomain.Theypull
datafromMajesticSEOaswell,andimposenodatalimit-buttheydonothavepiecharts.
DownloadYourLinks
Whattheydohaveisadownloadablebacklinklistonadomainresearched!Thiscanbeusedtomake
aquickanddirtybacklinkpiechart.Itisconsiderablylessfastthanusingsomeautomatedtoolor
website,butitworksformeoncemyfreeusesofMajesticSEOhaveexpiredfortheday.RavenTools
Bloghasapostonthisexacttopic,buttheirpostisalittlemorehighlevelandmightactuallytakeyou
longerthanmymethodshere.Agoodreadnontheless:http://blog.raventools.com/how-to-create-an-
easy-to-understand-pie-chart-from-backlink-data/
HerearethestepstogetyourRavenResearchCentralDataintoapiechartquickly
1.LogintoRavenTools.
2.GotoResearchCentralandlookatyourdomainname.Inthisinstancewewillusecheapfitflops.org
3.ClickontheBacklinksTab.Thiswillgiveyou
somechartsbutalsoanicelistofbacklinks.
4.Clickonthegeariconinthetoprightofthelist
andselectSaveAllDatato.CSV
ThiswilldownloadandsaveafiletoyourPC.Find
thefile,rightclickonit,andselectOpenWith…
Excel.ForthisdemoIuseExcel2013-older
versionsmightlookdifferentbuttheprocessisthe
same.
5.Thiswillopenupanicelistofbacklinks.ClickonthecolumnheaderAanddragovertoBtoselect
bothcolumns.
6.FromthetoptoolsmenuselectInsert>PivotChart>PivotChart&Table
7.LeavetheCreatePivotTableoptionstodefault.
8.Intherighthandcolumn,youwillseetwowordswhichcorrespondtothecolumnsyouhighlited

4. earlier.DragDomaindowntoValuesbox,andKeyword/KeyphrasedowntoAxis(Categories)box.
Nowwehavetoturnthisintoapiechartandadd
labels.
9.RightclickonthechartgraphicandselectPie
andClickok.(See1&2)
10.RightclickthenowpiechartandselectAdd
DataLabels,andthenAddDataLabels.(See3)
11.RightclickitagainandselectDefineData
Labels.UncheckValuesandcheckPercentage.
(See4)
12.Hidethecolumnsandresizethepiecharttofill
yourscreen.
In12simplestepsyoucancreateyourown
manualbacklinkanchortextpiechartthatbeats
ouraHrefsandMajesticSEOdetailswise,though
itisalittlemorelaborintensive.Inormallyreserve
thisprocessfordomainsthatIamreallyinterested
inpurchasing,andonlyonceIhaverunoutoffree
tools.Youcanadddatatothis,changeyour
displaygroups,andthenchangechartvalues,
colors,etc.Iwillnormallyhighlightthedomain
countsanddoConditionalFormattingwithcolor
bars,whichfurtherhighlightswherethebacklink
optimizationproblemslie.

5. AFinishedPieChart
Doyouhaveaprocessorworkflowthatyoudotofindanchorlinkprofiles?Postitinthecomments
below!
AdysLynnDill
SEOConsultantatVirginiaSEO
AdysLynnDillisamotherofoneandreallyenjoysspendingtimewithherfamily.
Besidestakingcareofherhusband(theotherbaby),shespendshertimedoing
graphicdesignasapartofthefamilybusiness.TheDillDesignisalocalwebdesign
companyinVirginia,andtheyspecializeinsmallbusinesswebsites.Lynnalsoparticipatesheavilywith
VirginiaSEO,andisheadofsocialmediamarketing,andakeymemberofthecontentgeneration
team.Lynnenjoyssocialmediasomuchthatsheisonitmorethananormalpersonshouldbesome

6. days.
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