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ЖИЗНЬ ПОСЛЕ ПОИСКА:
CONTENT DISCOVERY
23-25 АПРЕЛЯ 2014 ГОДА
ВКУСОВОЙ ПРОФАЙЛИНГ: ЧТО ВАМ СТОИТ
ЗНАТЬ ОБ АУДИТОРИИ УЖЕ СЕГОДНЯ
Сергей Орехов, CEO
Imhonet.ru
ЖИЗНЬ ПОСЛЕ ПОИСКА:
CONTENT DISCOVERY
23-25 АПРЕЛЯ 2014 ГОДА
Сергей Орехов
sergeyorekhov@gmail.com
+7 985 774 74 09
ИМХОНЕТ —
ЕДИНСТВЕННЫЙ В РОССИИ
РЕКОМЕНДАТЕЛЬНЫЙ
СЕРВИС ПО КИНО, КНИГАМ
И ИГРАМ
100 млн оценок кино,
книгам и играм
Пользователи рассказывают
о себе
О ПРОЕКТЕ
14 млн человек ежемесячно
PROFILING: SMART DATA
950
вопросов
50+ млн
ответов
Без социально
ожидаемых,
искаженных ответов
Пользователи
Ответы
на вопросы
прогнозы
рекомендации
навигация
Расчёты
Оценки
О ЧЕМ ВОПРОСЫ В АНКЕТЕ
Социально-демографический
пол, возраст, занятость, семейное положение,
дети, финансы
Потребительские привычки
поведение во время распродаж, отношение к сетевым
магазинам, акциям, покупкам
Образ жизни
где, как и с кем проводят время вне работы/учебы,
увлечения, интересы, спорт
Медиа
представленность в Facebook, Вконтакте, Twitter, блогах,
Youtube, Skype, TV и телеканалы, настройки доступа
в социальных сетях, путешествия, отпуск, туризм
Тип личности и мировоззрение
лидер, перфекционист, оптимист, конформист,
экстраверт, консерватор, жаворонок или социофоб,
отношение к социальным, обсуждаемым событиям,
убеждениям, проблемам, мнениям
Бренды и потребление
в категориях авто, бытовая техника, гаджеты, сотовые
операторы, косметика и бытовая химия, сигареты, финансы,
красота и здоровье, спорт, продуктовые сети
Красота и здоровье
высокие, толстые, страдают бессонницей, перхотью,
мигренями, регулярно делают маникюр, посещают
солярий, принимают витамины
Проблемы выбора
в фильмах, книгах, играх, конечно!
01
02
03
04 08
07
06
05
ВКУСОВЫЕ ФАКТОРЫ
MACHINE LEARNING
ПРОФИЛЬ ВКУСОВ ПОЛЬЗОВАТЕЛЯ
ТИПЫ ЗНАЧИМЫХ ВОПРОСОВ
20%
10%
7%
5%
5%
Мировоззрение, образ жизни
Тип личности
Медиа потребление
Соцдем
Look & Style
85%точность
рекомендации
20
40
оценок
значимых
вопросов
и/или
17
Следует ли разрешить
гомосексуальные браки?
3
Вам нравится черный юмор?
4
Вам нравится искусство Энди
Уорхола?
16
Кроссовки, кеды или сникеры?
ПРИМЕНЕНИЕ ВКУСОВОГО ПРОФАЙЛИНГА
RTB Веб-
аналитика
Цифровой
контент
Производители
Площадки
Наука Поиск
ЖИЗНЬ ПОСЛЕ ПОИСКА:
CONTENT DISCOVERY
23-25 АПРЕЛЯ 2014 ГОДА
Сергей Орехов
sergeyorekhov@gmail.com
+7 985 774 74 09

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