Masters Swimming Australia State Administrators Workshop on 1-2 July 2013. The workshop provided loads of valuable information for the State Sporting Associations on: An recap on our last session (12 months previously); - An update on what has changed for Facebook in the past 12 months; - The importance of setting goals for your Facebook Page that align with your overall business goals; - How to build a targeted audience for your Facebook Page; - Tips for developing a content calendar; - How to create engaging content that people are more likely to share, comment and like; - Other social media platforms and how they can be integrated into the overall social media and marketing mix for an association; and - How to integrate social media into the day-to-day operations of an Association. For more information visit: http://impactiv8.com.au/social-media-presentations/how-to-use-facebook-effectively-to-attract-and-retain-club-members