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3. 3
What’s
Social media is the social
interaction among people
in which they create, share
or exchange information
and ideas in virtual
communities and
networks.
Chess is a two-‐player
strategy board game
played on a chessboard, a
checkered gameboard with
64 squares arranged in an
eight-‐by-‐eight grid.
More and more cities are
installing red-‐light cameras.
These fully automated
devices collect all of the
evidence authorities need
to prosecute light-‐runners.
THE PROBLEM
4. 4
What’s
Many chess fans have gone years without making any significant
improvement, even after studying many chess books, courses or
hiring personal chess teachers. Many players get stuck below or
around the 2100 rating and, little by little, their initial joy for the
game diminishes.
CHESS ONLINE TOO DIFICULT
Many players get stuck below or around the 2100 rating
THE PROBLEM
5. 5
Timing Reach Strategy
Web traffic is the amount
of data sent and received
by visitors to a web site.
A great idea and hard work
are obviously essential for
startups. Even more
important? Timing.
It took Path's first version
one year to reach
1,000,000
Many entrepreneurs have a
favorite slide to show
during their pitches.
Our
Traffic
ADVANTAGES
6. 6
Our
Strong Research
Investments
Startup Award 2014
Winner
Ecommerce traction
discovered
Tools that really help
people
Responsive design
ready
Green company of
the year
Clear guidelines and
API available
Innovative thinking as
a priority
ADVANTAGES
8. 8
Product
Analytics
We are keeping track of
everything
Search
Easy search available
always on your phone
OVERVIEW
9. 9
Eco friendly
approach makes a
difference.
Stream of revenue
coming in on regular
basis.
Growth every month
by 15% (user base)
Product
We have taken care
of logistics for you.
OVERVIEW
11. 11
Twitt whenever you
want from your
smarthphone.
Google+ integration
present in app.
Shoot photos and
post them straight to
Instagram.
Web
Integrated with your
facebook profile or
fan page.
OVERVIEW
12. 12
Available in Apple App
Store and Google Play
Store today.
User experience is a
crucial element of our
strategy.
Application process
Mobile first design
makes a difference and
you can feel it.
OVERVIEW
13. 13
Web application
Integrated with you Google
Analytics account instantly.
Check how many people
access your profile from
mobile platforms.
Discover who is in your
audience target.
OVERVIEW
14. 14
For maximizing connectivity throughout the enterprise, companies need to address the need for integrating mobile
technology into the mix. Enable real-‐time access to email, calendar, and contacts from any type of mobile device,
including smartphones and tablets
Mobile
INTEGRATION
15. 15
How we will
Pinterest impact
Share your pins and make money
using your Pinterest account.
Skype integration
You can call your friends using Skype
as soon as they log in.
See how Pinterest wins over Skype in just 23
months of being active.
MAKE MONEY?
Skype integrationPinterest impact
IV
III
II
I
0 8 15 23 30
16. 16
Business
WHY OUR MODEL MAKES SENSE
It is crucial that your business plan states your business concept and value proposition.
Since this part of the business plan follows the executive summary and company history,
readers already should have a general idea of your company.
CONCEPT
17. 17
Business
WHY OUR MODEL MAKES SENSE
It is crucial that your business plan states your business concept and value proposition.
Since this part of the business plan follows the executive summary and company history,
readers already should have a general idea of your company.
CONCEPT
18. 18
Business
WHY OUR MODEL MAKES SENSE
It is crucial that your business plan states your business concept and value proposition.
Since this part of the business plan follows the executive summary and company history,
readers already should have a general idea of your company.
CONCEPT
19. 19
Ecommerce traction Why we are growing Our awards in 2014
Choose the right tools for
the job and get going
quickly.
Shopping offline is hard.
We think you don’t have
to leave your home.
Measuring traction is our
religion. Key Performance
Indicators are set right.
We won everything there
is in 2014. Chicago &
New York City was ours.
Steps to
The right toolset
SUCCESS
21. 21
Resources
TABLE
Cost Project Manager Main task Resources
Web design Nick Miller Graphic design $100000
Offline Launch Eric Fels Marketing $50000
Advertisments Anna Murray Sales $30000
Digital promotion Jolene Davidson Digital $7000
Social media campaign Marks butter Social media $35000
22. 22
We vs.
TABLE
Benefits Company 1 Company II Company III Company IV
Growth
User experience
Freebie model
Offline promotion
Recognized brand
23. 23
Customer
„ What makes people passionate, pure and simple, is great experiences. If they have
great experience with your product and they have great experiences with your service,
they’re going to be passionate about your brand, they’re going to be committed to it.
That’s how you build that kind of commitment. ”
User experience
Designer
OPINION
24. 24
Elements of
The elements of design
What are the elements of great design?
Let’s split them into four categories
depending on their importance.
CONTRASTS
HIERARCHY
BALANCE
UNITY/HARMONY
15%
30%
10%
45%
DESIGN
Unity Balance
Hierarchy Contrasts
25. 25
30% 65% 85%
Elements of
A good design contains elements
that lead the reader through
each element in order of its
significance.
When all elements are in
agreement, a design is
considered unified.
Movement is the path the
viewer’s eye takes through the
artwork, often to focal areas.
DESIGN
26. 26
Market analysis
More than half of men are willing
to use our application says our
independent research.
Women are much more active when
it comes to using our application with
grace.
54% 75%MEN WOMEN
WOMEN LIKE IT
27. 27
Social Media Charts
We are present in most
of social media channels
All the major different social networks
channels function in different ways and
their users have different demographics,
although there is a substantial overlap
between the users of different
networks. It is therefore very important
that you choose the right channel or
channels for your business from the
outset, and that you do not get
distracted in trying to support those that
are not relevant.
30% 65%
85% 85%
CHARTS
29. 29
Cash is
Revenue growth
We are growing +15% every month since
our launch in January 2013.
Profits
Together with revenue our profits also
keep on growing. We are re-‐investing
them wisely.
Costs
The costs are always something you need
to watch out for. We keep them tight.
Revenue
KING
0
1
3
4
5
2011 2012 2013 2014 2015
31. 31
Project
January 2013
July 2013
December 2013
February 2014
April 2014
August 2014
May 2015
Market research and gathering data
Launch of the project
Project evaluation in terms of revenue and profits
Further testing, prototyping and trials
Invite only beta released with high success
First investors gathered on bord
Seed round collected
MILESTONES
32. 32
Conquering
January 2010
July 2012
December 2013
Nordic markets as our first choice
Italy as a second market
Germany as a strongest market up
to date make huge impact.
December 2014
France as a very promising market.
Growth +15% every month.
$ 10 000
$ 15 000
$ 20 000
$ 25 000
FUNDING
33. 33
United States
January 2010
July 2011
December 2012
First states get into early beta
program
Other states joining the party
pretty fast
Collecting more revnues from the
west side
January 2013
Launch on SXSW 2014 makes a
difference
$ 10 000
$ 15 000
$ 20 000
$ 25 000
July 2014
West side continues to grow$ 25 000
MILESTONES
35. 35
30%
10%
22%
38%
Investing
the heart of all startup
companies
INNOVATION
make it easy to integrate
everything and follow
up
LOGISTICS
stay always visible in the
search results and
offline
SEARCH
being in the right place
at the right time is
crucial
TIMING
STRATEGY
36. 36
Competitor
USER
BASE
CUSTOMER
GROWTH
PRODUCTS
LAUNCHED
User base is growing on daily
basis. We see this progress.
They launched more products
that all the other competitors
together
New customers are most
important part of their grow
+6000
+8000
+5000
ANALYSIS
Leaflet
Ninjas
Parts
38. 38
Sofia Copolla
CEO
Olivier Moore
IOS Developer
Johnatatn Doe
Graphic Designer
Eva Stone
Sales Executive
Eva Stone
CEO
Johnatatn Doe
IOS Developer
Olivier Moore
Graphic Designer
Sofia Copolla
Sales Executive
ADVISORS & INVESTORS
43. 43
Get to know our
PRICING
$ 8 000
Last year profit
$ 12 000
Current year profit
$ 20 000
Next year profit
20 company accounts 30 company accounts 40 company accounts
Unlimited bandwidth Unlimited bandwidth Unlimited bandwidth
6 projects run at once 16 projects run at once 30 projects run at once
Helpdesk available 24/7 Helpdesk available 24/7 Helpdesk available 24/7
44. 44
Venture
Definition
Venture capital (VC) is financial capital provided to early-‐stage, high-‐potential,
growth startup companies. The venture capital fund earns money by owning equity
in the companies it invests in, which usually have a novel technology or business
model in high technology industries, such as biotechnology, IT and software.
CAPITAL
48. 48
Project
January February March April May June
A timeline is a way of
displaying a list of events in
chronological order, sometimes
described as a project artifact.
It is typically a graphic design
showing a long bar labelled
with dates alongside itself and
usually events labelled on
points where they would have
happened
TIMELINES
49. 49
Analysis
• Languages not supported
• Android without push notifications
• API not present
• Worldwide market at our disposal
• Progress reports with no limits
• Mobile first approach
• Funding possible
• Competition not strong
• Technology done in the best way
• People from the best companies
• Sales making progress
• Followers all the time
• Big players might enter the market
• Search as most important channel of revenue
• Buying process without analytics
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
SWOT
50. Review
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