On the successful completion of the second quarter, we‟d like to present our second issue of “Virtuoso”. We are glad to receive good reviews from our reader for our previous Newsletter. We are thankful to our readers and hope that we continue to bring quality news. Guided by inspiration and support from all the friends and readers, this time we have worked to improve the quality articles for the public reading. We‟d love to get your comments and suggestion to improve ourselves. If you have anything you‟d like to share with us, please email us at editor@in-rev.com Once again, we thank you all for supporting us. 1|Page July 2009, ISSUE #2

1. Virtuoso
Harness Your Social Network
Decision Services
Defined.
-By James Taylor
Market Trend
- Twitter for
Business
IT/ITeS Trends in India
InRev
Quarterly Newsletter

2. Editor’s Desk
Mission Statement
On the successful completion of the second
quarter, we‟d like to present our second issue of
“Virtuoso”.
We are glad to receive good reviews from our
reader for our previous Newsletter. We are
thankful to our readers and hope that we
continue to bring quality news.
Guided by inspiration and support from all the
friends and readers, this time we have worked to
improve the quality articles for the public
reading.
We‟d love to get your comments and suggestion
to improve ourselves. If you have anything you‟d
like to share with us, please email us at
editor@in-rev.com
Once again, we thank you all for supporting us.
1|Page
July 2009, ISSUE #2

3. Message from CEO
First quarter gave a good start, and second quarter was a better follow
up. There were numerous achievements in this quarter including
establishing Buzzom as one of the best Twitter Application Globally
(most voted in Twi5.com). It was nice to see well established blogs like
„Start-up Meme‟, „Killer Start-ups‟ and „Think and Succeed‟ covering us.
The other product Fcube is well on its way to become one of the best
Economic Information Systems. This quarter went on covering the
United States, and now the third quarter will be spent on presenting a
true international face.
The competition has increased with Google joining the fray in the area of
public data visualization, and it‟s a test for us. I am sure with the Team‟s
dedication and hard work; we will be able to establish ourselves as a
trusted player in Economic Reporting. Coming months ahead would be
interesting.
There were few updates on GlobalThoughtz; now it comes with a new
Business Model and a quality look. The technical challenges have been
solved, and now the challenge remains in operations. With few
established bloggers with us, and few other professional bloggers joining
in, I am confident that GlobalThoughtz will make it to the top of the
blogosphere soon.
Last six months have been exciting and challenging too. I am happy
about the financial achievements of the company amid the Economic
Recession. This quarter saw the rise in number of the clients and the
client leads. The other achievement was to have a new partner, ResCon,
Research and Consulting Firm based in Kathmandu, Nepal.
In short, I see past quarter as a successful period for the company and
am hopeful to have better time ahead. I thank all friends for making this
happen.
Thank you.
Bhupendra Khanal
2|Page
July 2009, ISSUE #2

4. Decision Services Defined
- James Taylor
Organizations adopting Decision Management improve day to day business results
by supporting, automating and improving operational decisions.
Decision Management is a business discipline that builds on existing enterprise
applications and IT infrastructure to put data to work, manage uncertainty, increase
transparency and give the business control of their systems. It focuses on
implementing core decisioning technologies such as business rules, data mining
and predictive analytics, and optimization and defines how you can effectively
incorporate these technologies into your business applications. It results in systems
that support your business objectives, are flexible and business-led, are compliant
and easy to change and are data-driven and constantly improve.
There are five core concepts in Decision Management – operational decisions,
business rules, business analytics, decision analysis and adaptive control.
Operational Decisions
At the core of Decision Management
is a focus on Operational Decisions.
These decisions are not the big, high-
value decisions beloved of
management consultants and CEOs.
These decisions are those required to
make day to day operations run
effectively. They ensure that
Business Rules
customers are treated consistently,
that the right price is offered, that the Business rules are the core building block of
most effective offer is made. While the operational decisions. Business rules are
value of each individual decision is atomic, declarative statements of business
small, the cumulative effect is very intent. Business rules implement the
large because organizations make policies, regulations, know-how and
these decisions often. expertise critical to decisions.
3|Page
July 2009, ISSUE #2

5. Business Analytics
One of the most powerful features of Decision
Management is the ability to bring analytics into About the Author
play. Business analytics includes data mining –
used to investigate data and derive trends and
characteristics that can be represented as business James Taylor is the CEO of Decision
rules – and predictive analytics- used to create Management Solutions and the
leading expert on the business and
models that predict how customers might behave in
technology of decision management.
the future. Decision Management allows these
insights to be applied not just to broad statements Decision Management helps
or corporate strategies, but deep down into day to companies maximize the value of their
day operations. existing systems and improve
business processes transaction by
Decision Analysis transaction.
Organizations use performance management Providing consulting and advice
techniques and technologies to continually evaluate business rules, business process,
their performance against metrics and monitor business intelligence and predictive
processes. Decision Analysis applies these same analytics, Decision Management
techniques to constantly monitor and evaluate Solutions helps companies adopt
decision performance so that the impact of decision management.
decisions on the business can be assessed and used
to improve decision making.
Adaptive Control
The things that determine if a particular decision is
a good one are often out of your control. It can also
take time to determine if a decision has a positive
outcome. A decision must therefore constantly be
challenged with new approaches to see if a better
approach is possible or if an existing approach has
ceased to be effective. This test-and-learn approach
is known as adaptive control.
4|Page
July 2009, ISSUE #2

6. Twitter for Business
- InRev
Online Social Network has many faces, among
them Twitter stands as the most unconventional.
There are many blogs written on whether Twitter is
a social network or not. Even the CEO of Twitter,
Evan Williams have said in one of his interview:
“It looks like Social Network but is actually fundamentally different, in how the
relationship structure work. Facebook is about finding and encapsulating the real
world connections where if we know each other, we say we are friends and then
communicate. Twitter is asynchronous relationship model where I may be
following your updates but you may not care about mine.”
So, what is Twitter? RANK Site Feb 08 Feb 09 % growth
1 Twitter.com 475,000 7,038,000 1382%
Trying to categories Twitter will never work
2 Zimbio 809,000 2,752,000 240%
because the fact is its one of its kind. Instead, we
must give time in understanding how things work 3 Facebook 20,043,000 65,704,000 228%
in Twitter and use it to benefit our business. This 4 Multiply 821,000 2,394,000 192%
article is mainly going to demonstrate the potential 5 Wikia 1,381,000 3,758,000 172%
of Twitter as a business tool. source: Nielsen NetView, 2/09, U.S., Home and Work
Fastest Growing Member Community Destinations
Trend in the Market
Above table shows the %growth of
There was time when no one thought that having a Twitter astoundingly high. The
company‟s website is going to be a fruitful popularity that it is gaining through not
investment. Well, looking around now we see it‟s as only internet but also through other
one of the top priority to be visible in the market. traditional media is very high. The graph
Then, there was BLOG. Everyone thought, it‟s for below shows the rise in the unique
self-expressionistic and unprofessional people. visitors on Twitter‟s Site. We can see a
Well, again it‟s a must for any big organization. sharp rise after January 2009 and right
Blogging and Web-Site Designing has become a now the unique visitors have almost
part of business development. Now it‟s Twitter. As increased to 20 million per month.
always, we have our doubts and fear of its These data shows how rapidly Twitter is
sustainability. making its presence in Internet.
5|Page
July 2009, ISSUE #2

7. How are Organizations using Twitter?
Unique Visitors to Twitter.com in
At this time of recession and economic Millions
downfall, DELL makes $1 Million in revenue
25
through Twitter.
20
Dell (NASDAQ: DELL) says Twitter has
produced $1 million in revenue over the 15
past year and a half through sale alerts.
People who sign up to follow Dell on 10
Twitter receive messages when
discounted products are available the 5
company’s Home Outlet Store. They can 0
click over to purchase the product or
forward the information to others.
Source: InternetNews
Source: http://www.compete.com
Dell has one of the most interesting and
innovative, sales and business model. No
wonder they were first few to get hold of the Many are calling this as a cheap marketing
Twitter‟s potential as a good channel. So it‟s technique, but the truth is not all of them
sure to be followed by many. have become successful through twitter. The
reason is “Twitter is not a magic wand” that
Path Ahead everyone is thinking it to be. To get full
success from Twitter, it needs to be used
Twitter is has become an inevitable part of the intelligently and thoughtfully like any other
internet. It has transformed the way company media.
tracks customer‟s opinion and the way they
communicate with them. It is the ultimate PR Make your-self one.
platform for any business hub from a
Twitter has many aspects to it. This article
Household business to the Multi-National
demonstrates that business is one of them.
Company. Further, it is also important to
Twitter has tremendous potential to boost
understand the relationship between the blog,
your sales and your brand to the consumers.
webpage and twitter page. These three are the
Twitter provides a magic mirror through
essential ingredients which must not be
which you can track your brand and act
missed by any business organization.
accordingly.
Now it’s your turn
So, do not delay and make yourself one, if
Every day, hundreds of articles and Medias are you haven‟t.
generated on “How to use Twitter as
Read more about it on blog:
Marketing Tool?” Many businesses even have
{http://www.buzzom.com/blog/?p=88 }
their business model based on assisting
company grow their sales through twitter.
6|Page
July 2009, ISSUE #2

8. IT/ITeS Trends in India
A sector Report
-Krishnadas.N
IT & ITES Sector has been one of the hotshots of Indian economy. India has leveraged upon this
opportunity and spread its IT Presence worldwide. This report covers a detailed analysis of the
Indian IT/ITeS Sector along with a detailed profile of top players in the industry with their
financials. It starts with defining the industry which includes the activities performed by the
companies which come under the purview of the IT sector and the proportion of the companies
which are involved in the corresponding activity. A light is thrown on the evolution of Indian
IT/ITeS industry describing about the three stages/phases of Indian IT/ITeS Sector, including
detailed information about the policies and events.
The report clearly demonstrates the growth track of
Indian IT/ITeS industry updated till 2009 estimate and
elaborates the reasons for India-Advantage. A deep
insight is given into Indian BPO Sector, with details of its
growth and revenue from different service lines of BPO. It
gives a detail description of the shift in trend of the
industry moving from the Back-end Services location to
the Global Innovation hub. Most important part of any
sector report is to understand the entry-exit barrier and
the factors that affect the sector like economic, political
etc, thus have been covered for the IT Sector as well. It
gives a detailed analysis of IT Sector Growth in terms of
STP Parks, Workforce etc.
Also touching upon the regulatory environment in the industry, it gives the details of India in
Business. The top players in IT/ITeS Sector have been analyzed in detail with the current trends
and financials. Thus, the report can be used an effective tool by foreign investors to look upon
investment options in Indian IT/ITeS sector. It can also be used by potential entrant in the
sector to study and learn from the existing trends.
For complete Case Study Visit :{ http://f-cube.us/web/knowledge?method=dispKr&krId=25}
7|Page
July 2009, ISSUE #2

9. |
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