Presented by Thomas Troch (Senior Research Manager) at the Product Innovation Management Conference in Denver on 21 October, 2014.

1. PDMA PIM 2014 Conference
Denver, CO
October 2014

4. I made it
myself

5. The IKEA effect
Labor enhances affection for its results, when it is fruitful.

6. A world of Crowd-Everything

7. Broadcasting
Oliver records songs in his home studio and publishes them on his YouTube channel.

8. Improving
Kalifaimproves the engine of his 1972 Citroën SM and uses online instructions to do so.

9. Crowdfunding
Ian raises money to produce the film he’s featuring in.

10. Presumers
Consumer involvement before launch.

13. The crowd’s got talent
User-generated Mujiproducts outperform their designer-generated counterparts.

14. Watch out for a
parallel universe

15. Be Agile
Be Open

16. From Crowd-everything to Co-everything

17. Open Innovation
New Product Development Essentials from the PDMA

18. USER COLLABORATION
THROUGH PRIVATE
ONLINE COMMUNITIES

19. Uncover new insights

20. On a quest for universal insights
Mobilizing urban parents around the world for Quinny

21. 120 urban parents, 7 cities
Mobilizing urban parents around the world for Quinny

22. Suddenly mobility in the city becomes limited
Mobilizing urban parents around the world for Quinny

24. Generate and craft ideas and concepts

25. Creating a branded innovation playground
Heineken Open Design Explorations

26. EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
From insight to idea
Heineken Open Design Explorations

28. High involve- ment
Low involve- ment
Social indepen- dence
Inter- personal influence
Independent
innovators
Social
influencers
Laggards
Followers

29. Up to40% sales increase
Heineken Designed for the Night program

30. Prototype and prelaunch the proposition

31. Vodafone smartphone applications
Users get access to beta versions of Vodafone services to fine-tune them together.

32. Vodafone smartphone applications
Users get access to beta versions of Vodafone services to fine-tune them together.

33. Uncover new insights
Prototype and prelaunch the proposition
Generate and craft ideas and concepts
Structural collaboration.
Match the iterative cycles of the NPD process

34. Session Date:
Tuesday, October 21st, 2014
Session Time:
2:00 pm to 5:00 pm
Session Room:
Mount Columbia