Best Kids @ Award by Hakim Zemni, Managing Director InSites Consulting Belgium at the VIACOM Identify Kids Day on Thursday June 5, 2014 in Technopolis (Mechelen - BE).
2. I have a passion for media, politics, music & movies. I am happily married, a proud
dad, a mediocre soccerplayer and a great facebookfriend
I am often described as ‘an opinion on 2 legs’. I love my job because I’m
fascinated by the question “why do people do what they do?”
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni
@hakimzemni
THANKS FOR HAVING ME
@hakimzemni
3. May 2014, online questionnaire
n=253 8-12 year olds
50/50 boys & girls
50/50 Vlaanderen & Wallonië
30 commercials
@hakimzemni
BEST
KIDS@
4. 30
Commercials?
Period: April 2013 – March 2014
Aired on:
&
Shortlisted by a professional jury
(Viacom – SBS – Media Agencies)
@hakimzemni
13. Nintendo
J’aime les frères Luigis
depuis très longtemps.
Je veux la Nintendo.
Maintenant. Aujourd’hui.
C’est nouveau. Je
suis au courant
maintenant.
@hakimzemni
15. L’appli téléphone est super
aussi. Et gratuit.
Ils sont fous ces trésors.
Les corn flakes bougent.
C’est marrant.
Ca me fait
rigoler.
Kellogg’s Trésor
@hakimzemni
17. Electrabel
De puppies zijn net babies.
Zoooo schattig xxx
Ik heb zelf zo’n hondje.
Lijkt wel of het mijn hondje
is die in de spot zit.
Is een vervolg
op vorige spots
@hakimzemni
18. LIKEABILITY
PERSUASION
SHAREABILITY
76% watches at least 1hr/day TV
May 2014, online questionnaire
n=253 8-12 year olds
The product is the king.
Tell them something they don’t know yet.
Identification & recognition are key.
Animation & antropomorphism.
Comedy rules.
Link it to an app/technology.
When in doubt, get a pet.
@hakimzemni