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Get close to youth at MRS Kids & Youth Research Summit

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InSites on Stage
InSites on Stage

Get close to youth, presented by Joeri Van den Bergh at the MRS Kids and Youth Research Summit on Thursday November 28, 2013 in London (UK).

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ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: MAARTEN’S XXX ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
• 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
YOLO ≠ YOLT
4 CRITICAL SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
Low #selfiesteem?
THAASOPHOBIA
Joeri Van den Bergh Co-founder InSites Consulting & Gen Y expert @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Maarten Lagae Senior Research Manager FMCG InSites Consulting YOU ARE THE BEST AUDIENCE WE EVER HAD IN LONDON! @maartenlagae maartenlagae

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Get close to youth at MRS Kids & Youth Research Summit

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  • 3. ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: MAARTEN’S XXX ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
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  • 7. • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
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  • 36. 4 CRITICAL SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
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  • 81. Joeri Van den Bergh Co-founder InSites Consulting & Gen Y expert @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Maarten Lagae Senior Research Manager FMCG InSites Consulting YOU ARE THE BEST AUDIENCE WE EVER HAD IN LONDON! @maartenlagae maartenlagae