How Cool Brands Stay Hot: Branding to Generation Y, presented at the Mediarun Festival by Joeri Van den Bergh (co-founder & Gen Y expert at InSites Consulting).

1. Good Morning GDANSK
howcoolbrandsstayhot.com
@joeri_insites

35. #146

42. R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis

44. Real

45. Real

46. Real
//Authenticity for
Generation Y

63. Global online contest to recruit 100
amateur soccer players in 55 countries => 16
final best against the best
Over 150,000 soccer players!

77. Co-founder & Gen Y expert & marketing author
Joeri Van den Bergh
@Joeri_InSites I #coolbrands
joerivandenbergh
www.howcoolbrandsstayhot.com