How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Radio Advertising Awards in Amsterdam (NL) on Tuesday June 11, 2013.

2. Good afternoon
Connecting with Gen Y =
Millenials
howcoolbrandsstayhot.com
Follow me on Twitter:
@joeri_insites

16. Page 16

28. #146

30. //Template 1
• Tekst

31. //Template 1
• Tekst

33. //Template 1
• Tekst

34. @joeri_insites@joeri_insites

35. @joeri_insites

38. Appzucht

39. “SCENE (T)AP(P)
50 Chicago bars
Cams recognizing
numbers & gender

42. R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis

44. //Template 1
• Tekst
Real

45. //Authenticity for
Generation Y
Real

46. //Template 1
• Tekst

47. Real

56. Happy

57. // I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadnes
s
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them mostMoved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness
N = 156
Happy

58. Happy

71. @joeri_insites

74. co-founder & gen Y expert
marketing author
Joeri Van den Bergh
http://www.slideshare.net/joerivandenbergh/
www.howcoolbrandsstayhot.com
@joeri_insites