Insight Activation Studio: Dorel Juvenile case by Anouk Willems, Head of Insight Activation Studios at InSites Consulting Dorel Juvenile is on a mission to move from a product-oriented company towards a more service-oriented company. To understand consumer’s needs, and share ideas and interesting thoughts from employees, the company was on the lookout for an easy way to collaborate across their different offices. As an answer to this, the Dorel Insight Activation Studio was launched. The Dorel story will show how the Studio works, how it connects Dorel’s employees across their 13 offices and what best practices are to implement this new way of working. How did we launch this Dorel Studio? What are success factors in terms of implementing the Dorel Studio? And what are the possible outcomes? These are some of the questions that will be tackled during this case presentation.