Personal branding via social media (by Stijn Poffé)

Social media
Personal branding

Wim Mathues
Benelux Content Manager,
bwin.party Digital Entertainment

Stijn Poffé
Senior Research Consultant,
InSites Consulting

Who we are?
Some things you need to
know about us.

Nice to meet you
Wim Mathues,
Independent Marketing & Communication Consultant

Graduated at KULeuven in the master of Corporate
Communication in 2011, started my own little
communication consultancy during these studies. Current
key accounts as an independent consultant are
bwin.party Digital Entertainment and football club Oud-
Heverlee Leuven (OHL). Furthermore, I was on the
payroll at Capgemini and LUNA. My main goal is to link
my professional skills to my personal passions and
develop business while having fun…

wimathues@hotmail.com

@WimMathues

http://www.linkedin.com/in/wimmathues
www.insites-consulting.com

Ghent I Rotterdam I London I Timisoara I New York

Nice to meet you
Stijn Poffé, Research Consultant @InSites

I am 25 years old, giving everything I’ve got at InSites
Consulting for just over 1,5 years now. Before that I
have been studying Applied Economics in Leuven
and afterwards, I obtained a Master in General
Management at Vlerick Business School. I am
passionate about making consumers generate value
for companies, with a specific focus on supporting
growth of FMCG and Media & entertainment brands. I
am currently working for major brands like MTV,
Unilever, AB Inbev, Coca Cola, …

stijn@insites-consulting.com

@stinus230

http://be.linkedin.com/in/StijnPoffe


Fact sheet: InSites Consulting

 Market research agency
 15 years of experience and know-how
 Pioneer and innovator in online methods
 Covering any marketing domain
 Fully independent
 Ghent, Rotterdam, London, Timisoara, New York
 125 passionate employees
 Proprietary research panel in +25 countries
 Most awarded agency by ESOMAR
 Published well-known marketing books “the
conversation manager, the conversation
company & How cool brands stay hot

What is the link
between this
picture…

…And our story?

Personal branding
Let’s start with the beginning

What is …

…Personal branding?

We are all CEO’s of our own company: Me Inc.

“To be in business today, our most
important job is to be head marketer for the
brand called You.”
Tom Peters, Fast Company

“The way to gain a good reputation is to
endeavor to be what you desire to appear.”
Socrates, 469 BC - 399 BC

Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding

A brand is not just a logo.

It’s a collection of perceptions in the mind of
a consumer…

(Colin Bates, Buildingbrands.com)

Personal branding in 2012 in 2012
Personal branding

“On the Internet, nobody knows you’re
a dog!”

Personal branding in 2012 dog 
We know you are a

Google will tell!

Personal branding in 2012 dog 
We know you are a

Your network will tell!

“You can reach everyone in the world in just
6 steps.” -- 1938
Frigyes Karinthy, Hungarian journalist

Urban legend or not…

The rules of the game
800 million 800 million have changed…
(unique users each month)

135 million 175 million

Personal branding in 2012

Social Media is not personal branding.
However, it can help!

Personal branding via Social Media

Why should we?

Because you are underestimating
#1 the reach and power of your network

Because companies are using it
#2 more and more

“Linkedin is as important to us as Jobat or
Vacature. It delivers almost 10% of all our recruits
on a yearly basis. For 2012 that means, we
recruited about 500 people using this platform
Bert Verhaert, Head of recruitment KBC

Because recruiters are looking for
#3 you

Because it’s easier and more up to
#4 date than this:

“Whatever Google turns up will determine your fate. Every Twitter-
message, Facebook-status and Linkedin-update is a reflection of one’s
personality, capabilities and priorities.”
Joann Pan – Multimedia journalist - Mashable

Personal branding via Social Media

How can we?

Think before you start…

…ask yourself 3 questions

Ok, got it! I’m ready to start…

…what now?

#1 Don’t be humble, but be honest

#2 Don’t hide, be visible & easy to find

Branding = the combination

Branding is creating a
collection of perceptions in
the mind of others…

The different Social Media platforms

Tips & tricks

“Stijn Poffé” en “Wim Mathues”

Facebook: Limit access to your inner
circle

1. Manage privacy settings
2. Know who’s in your network
3. ‘Don’t put anything online you
don’t want your mother to see’

Twitter: Good branding potential

1. Be consistent: Only marketing is
not enough => Act
2. Follow thought leaders
3. Listen and interact: Use hashtags
and tag others
4. Be worth sharing

Linkedin: The ideal branding tool

#1 Your profile

1. Make sure your profile is
complete and up-to-date
2. Don’t be humble, but never lie
3. Add projects and extra curricular
activities
4. Use skills and endorsements
5. Did you know you can take a pdf
export of your profile?

#2 Your network

1. Import your offline network
2. Regurlarly check ‘people you
may know’
3. Be careful adding people you
don’t know => avoid blocking
4. Personalize your invitations

#3 The tools

1. Find jobs using ‘job search’ and
by finetuning ‘jobs you may be
interested in’
2. Follow companies you are
interested in
3. Subscribe to groups
4. Optional: be active on ‘Answers’

#4 The routines

Create a routine:

1. Daily: check your inbox, timeline,
status updates (just like you
probably already do with
Facebook)
2. Weekly: Build your network,
check your groups, …
3. Monthly: Is your profile still up-to-
date?

#4 The nice-to-haves

1. Check out the mobile app
2. Check out the apps (You can add
slideshare, wordpress, polls,
reading lists,… to your profile)
3. Check out the tools (E.g. Outlook
connector & browser toolbar)

Personal branding

One last tip

Let’s connect!

wimmathues@hotmail.com

@WimMathues

http://be.linkedin.com/in/WimMathues

Stijn@insites-consulting.com

@Stinus230

http://be.linkedin.com/in/StijnPoffe



Personal branding via social media (by Stijn Poffé)

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