This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).

1. The Chief Consumer Officer
Smartees Webinar
This is the full slidedeck of our Smartees Webinar
on the Chief Consumer Officer (5 June 2014).The
presentation introduces you to the Chief Consumer
Officer and elaborates on why it is important to be
consumer-centric in this rapidly changing world and
describes the 5 step journey towards becoming
such a company that thinks outside-in. All
illustrated with examples from companies and
brands from around the world (a.o. eBay, Heinz,
PepsiCo, Sanoma). Presentation by Tom De Ruyck
(Managing Partner & Head of Consumer
Consulting Boards).

3. Massive change
@TOMDERUYCK

4. Many possible futures
@TOMDERUYCK

5. Structural Collaboration
with consumers
@TOMDERUYCK

6. ‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK

7. @TOMDERUYCK

8. notFaking it
@TOMDERUYCK

9. notDoing everything
consumers ask
@TOMDERUYCK

10. notHaving no strategy
@TOMDERUYCK

11. We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK

12. Challenge accepted?
@TOMDERUYCK

13. @TOMDERUYCK

14. #2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK

15. Consumer
collaboration
initiatives
#1
@TOMDERUYCK

16. Reactive & proactive
#1
@TOMDERUYCK

17. Discovering new
opportunities
#1
@TOMDERUYCK

18. Bringing down the silos
#1
@TOMDERUYCK

19. Even the CFO will be happy!
#1
@TOMDERUYCK

20. Keeping
onGOing
GOing
#1
@TOMDERUYCK

21. #1
@TOMDERUYCK

22. Avoid a Collaboration Hangover! #1
@TOMDERUYCK

23. Ambassador Team
#1
@TOMDERUYCK

24. #2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK

25. #2
@TOMDERUYCK

26. #2
@TOMDERUYCK

27. Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK

28. What if…?
#3
@TOMDERUYCK

29. HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff

30. #3
@TOMDERUYCK

31. Leverage of
results & culture
externally
#4
@TOMDERUYCK

32. #4
@TOMDERUYCK

33. Impact
measurement
#5
@TOMDERUYCK

34. Culture
#5
@TOMDERUYCK
Performance
Communication

35. @TOMDERUYCK
CHIEF
CONSUMER
OFFICER

36. Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK

37. Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards

38. Questions?
Thank you!

39. Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards