Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand with Generation Y, presented by Joeri Van den Bergh at the MRS Kids & Youth Research Summit in London (UK) on Thursday November 28, 2013.

33. Hot
Takeaways

34. No need
to brief the
agency

35. No need
to brief the
agency
Clear
changes in brand
positioning

36. No need
to brief the
agency
Clear
changes in brand
positioning
Relevant
refinement to the
Max campaign

38. Joeri Van den Bergh InSites Consulting
@Joeri_InSites
Erkan Balkan PepsiCo Turkey