Using gamification to increase participant engagement and data quality in Online Research Communities
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Presentation by Sebastien Van Laere on Using gamification to increase participant engagement and data quality in Online Research Communities. Presented at the ASC Conference on Friday September 6, 2013 in Winchester (UK).
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Using gamification to increase participant engagement and data quality in Online Research Communities
- 6. www.insites-consulting.com @sebastienvl We all play … www.insites-consulting.com @sebastienvl
- 7. www.insites-consulting.com @sebastienvl Elements of game playing Also called game mechanics. These features play on game dynamics and are what make games so engaging Game dynamics The motivations that people have in relation to games.
- 9. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Gamified focus groups
- 10. www.insites-consulting.com @sebastienvl “on your next shop visit, be an anthropologist and observe the creature called the shopper!” “I challenge you to find the most arguments as to why people like brand X” “Imagine in alternative universe, you’re visiting the Plantet Brand X. What does it look like, …” “If brand X would come to live and be a person, just like you and me …” “If brand X would come to live and be a person, just like you and me …” www.insites-consulting.com @sebastienvl “If you’d make a movie about disease X, what would it be like, who plays the lead role, …” “Tell me whether you are pro or contra and why. Let’s see which group can list the most arguments…”
- 11. www.insites-consulting.com @sebastienvl WHAT ABOUT MROCs ? www.insites-consulting.com @sebastienvl
- 15. www.insites-consulting.com @sebastienvl Longitudinal WHY MROCs? www.insites-consulting.com @sebastienvl
- 16. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl LET’S MAKE IT HAPPEN!
- 17. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Group level 4 LEVELS
- 21. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Based on insight platforms retrieved from earlier research or in an earlier stage of the same project, the Ideation Tool challenges participants to come up with new ideas for problems or needs.
- 27. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl different Thinking
- 29. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl Beyond data collection
- 30. Crowd interpretation is the analysis of research data by a group of research participants in order to obtain richer, more accurate interpretation of data that leads to insights.
- 37. www.insites-consulting.com @sebastienvlwww.insites-consulting.com @sebastienvl LET THE GAMES BEGIN!