As an Interactive Marketing Professional with 15+ years of internet marketing experience my core belief is that Inbound Online Marketing is truly a force multiplier and as such is uniquely positioned to leverage the technology of a digital, connected marketplace, to more effectively reach prospects and engage customers in the sales, marketing, advertising, and communications space. In this Slideshare presentation you will discover some of the practical Digital Strategies that I have deployed to help drive online conversions into ecommerce sales as the Inbound Marketing/Ecommerce Manager for David McDavid Honda in Frisco, the #1 Volume Honda Dealership in Texas. By providing strategic direction for all online marketing initiatives that increased website traffic and lead conversions, our sales team was able to drive record sales for the #1 volume Honda dealer in Texas and make McDavid Honda Frisco the #1 most profitable Honda dealership in the United States. Review my Interactive Portfolio and discover how to create a distinct online market advantage. Learn even more at www.JeffMDavis.com the Inbound Apostle.

1. Jeff M Davis
INBOUND MARKETING
Interactive @ W O R K
For the #1 Volume Honda Dealer in Texas

2. WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA
DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K
For the #1 Volume Honda Dealer in Texas

3. *Digital Internet Strategy
*Website/Creative Design
*Ecommerce/Lead Generation
*Mobile Web/Custom Apps
*Content Generation
*Conversion Optimization
*Search Engine SEO/PPC
*Social Media Marketing
*Social Media Engagement
*Reputation Management
*Digital Media Photo/Video Production
*Advertising/Vendor Management
*Email/eCampaigns
What I do… Why it Matters…
**Brand Visibility / Dominate Online
**Better User Experience/Time on Site
**Greater Sales/More Prospects
**Greater Reach, Access, Connection
**Increased Website Traffic
**More Calls, Online Forms, Leads
**Higher Search Rankings – Top Listings
**Added +1’s, Likes, Follows, Posts
**Extra Comments, Shares, RT-Tweets
**Stronger Brand Loyalty/Trust (ZMOT)
**Visually Attractive Digital /Print/ Ad / Collateral
**Lead Source Automation
**New Subscribers, Downloads, Opt-ins
INTERACTIVE ACTIONS / RESULTS - SKILLSSKILLS

4. The only i in Team - - Our Results!
TEAM RESULTS
iNBOUND MARKETING
INBOUND ONLINE MARKETING - TEAM RESULTS

5. DIGITAL STRATEGY
Buyer Personas
Branding Identity
Content Marketing
Community Connection
Conversion Optimization
Team Visibility / Promotion
Customer Reviews/Feedback
Social Media Integration /Proof
Synchronize Platform Messaging

6. MULTI PLATFORM - DIGITAL BRANDING

7. DIGITAL STRATEGY - TEAM PROMOTION

8. SALES TEAM VISIBILITY - CLIENT CONNECTION

9. MULTI PLATFORM - BRAND VISIBILITY

10. DIGITAL ONLINE BRANDING - SALES TEAM

11. BRAND CONNECTION - CLIENT REVIEWS

12. WEBSITE DESIGN
Ecommerce
Creative Design
UI/UX - Navigation
Content Generation
Landing Pages / C.T.A.’s
Lead Generation Forms/Calls
Conversion Optimization
Responsive Mobile
Interactive Chat

13. ECOMMERCE WEBSITE - UI/UX DESIGN

14. ECOMMERCE WEBSITE - NAVIGATION

15. CONVERSION OPTIMIZATION - WEBSITE

16. ECOMMERCE WEBSITE - UI/UX DESIGN

17. CONTENT CENTRIC - LANDING PAGES

18. CONTENT GENERATION - BLOG POST

19. INTERACTIVE WEBSITE DESIGN – CHAT & TEXT

20. RESPONSIVE WEBSITE DESIGN - MOBILE

21. SEARCH ENGINE
Organic S.E.O.
Adwords S.E.M. / P.P.C.
Local Search Optimization
Google Analytics Tracking
Key Word Architecture
Landing Pages / C.T.A.’s
Code Optimization
Link Building

22. KEY PERFORMANCE INDICATORS - ANALYTICS
Website Traffic / 25k+mo
Time On Site / 9:26
Conversions / 3115+mo
PPC Leads (Forms / Calls)

23. SEARCH ENGINE - GOOGLE ANALYTICS

24. SEARCH ENGINE MKT. - ORGANIC SEO

25. LINK BUILDING - CODE & ON PAGE SEO

26. LOCAL - SEARCH
SEARCH ENGINE MARKETING - LOCAL

27. GOOGLE ADWORDS - PAY PER CLICK (SEM)

28. SOCIAL MEDIA
User Engagement
Community Connection
Customer Service Feedback
Mobile / Apps / Local / Social
Interactions / Mentions / Check-ins
+1’s / Likes / Follows / Comments / Shares
Social Growth Strategies
Multi Platform Samples
Front-Facing Content
Website Referrals

29. User Engagements
Comments & Shares
+1, Likes, and Follows
Referrals to Website
SOCIAL MEDIA MARKETING - ENGAGEMENT

30. SOCIAL MEDIA - FACEBOOK ENGAGEMENT

31. SOCIAL MEDIA - VISUALLY ATTRACTIVE POST

32. SOCIAL MEDIA - CUSTOMER CONNECTIONS

33. SOCIAL MEDIA - GROWING FACEBOOK LIKES

34. SOCIAL MEDIA - FB MOBILE CONNECTIONS

35. SOCIAL MEDIA - FACEBOOK APPS / CONTEST

36. SOCIAL MEDIA MARKETING - GOOGLE + LOCAL

37. SOCIAL MEDIA MARKETING - TWITTER

38. SOCIAL MEDIA MARKETING - YOUTUBE VIDEO

39. SOCIAL MEDIA MARKETING - FOURSQUARE

40. SOCIAL MEDIA MARKETING - SOCIAL BLOG

41. REPUTATION - ORM
Z.M.O.T.
PR/Digital Press
Customer Service
Brand Monitor/Alerts
Local Review Properties
Positive/Negative Response
Industry/Consumer Platforms
Mobile /SMS Text / Social Reviews
Consumer Perception Rating - CPR
Citations - Mentions - Recommendations

42. Negative Online Sentiment Positive Online Sentiment
Online Customer Reviews
Actual Reviews Top 10 Platforms // April 2013 – Jan 2014
REPUTATION MANAGEMENT - ORM
Sentiment
NEG -
POS +

43. CUSTOMER REVIEWS - WEBSITE & MOBILE

44. REPUTATION MANAGEMENT - ZMOT

45. REPUTATION MANAGEMENT - ORM

46. ORM REPUTATION - REVIEW PLATFORMS

47. DIGITAL MEDIA
Digital Creative Design
Photography - Events
Adobe Photoshop
Video Production
Adobe Premiere
Email Templates
Digital / Print
Ad Collateral

48. ADOBE PREMIERE - VIDEO PRODUCTION

49. VIDEOGRAPHY PRODUCTION - MEDIA

50. PHOTOGRAPHY PRODUCTION - MEDIA

51. DIGITAL CREATIVE DESIGN - PHOTOSHOP

52. CREATIVE DESIGN - MULTI PLATFORM

53. DIGITAL CREATIVE DESIGN - SOCIAL POST

54. ADVERTISING / VENDORS
Automotive Industry
Budget Management
Advertising Platforms
Lead Source Providers
Network & Feed Vendors
Lead Management - CRM
Lead Nurturing / Automation

55. Advertising Platforms 20+
Ad / Feed Vendors 20+
Lead Source Providers 40+
Lead Generation X,000’s +mo
ADVERTISING & VENDOR MANAGEMENT
Managed Budgets $ XX,000’s +mo

56. AUTOMOTIVE ADVERTISING PLATFORMS

57. GOOGLE ADWORDS - PAY PER CLICK (PPC)

58. VENDOR / LEADS MANAGEMENT - FEEDS & CRM

59. WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA
DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K
INBOUND ONLINE MARKETING: RESULTS

60. Jeff M Davis
INBOUND MARKETING
CONTACT JEFF TODAY:
469.249.2911 jdavis@advocon.com
ONLINE PORTFOLIO:
www.jeffMdavis.com