Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Phil Bradley The future of Search
1. The future of search
Phil Bradley
Online Information 2013
2.
3. Social data trivia
• Facebook users have uploaded over a quarter
of a trillion photographs
• There are on average 500,000,000
photographs uploaded per day. (Flickr users
upload about 3.5 million per day)
• Facebook users share 4.75 billion 'content
items' per day, and this includes status
updates, posts, comments, videos and of
course photographs.
4. • YouTube is more popular than cable television
• Twitter uses post between 400-600,000,000
tweets per day
• The volume of infographics goes up by more
than 1% per day
• Mobile traffic is growing 1.5x per year and will
maintain or accelerate this trajectory
5.
6.
7.
8. Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and
asking/answering questions
– The conversations will take place regardless of
your participation
– Control is not possible – even of conversations
about you/your organisation!
11. March 2013
Me (website)
Me (Google+)
Me (weblog)
Me (Twitter)
Me (Slideshare)
Me (CILIP Website)
Baseball Player
Baseball Player
Me (Flickr)
Me (Flickr)
Me (Flickr)
12. March 2013 page 2
Me (Pinterest)
Baseball Star
Baseball Star
Me (YouTube stream)
Me (Google+)
Images
Me (Other website)
Amazon
Me (Slideshare)
Baseball Star
Me (LinkedIn)
38. Fundamental change in use and scale
PC Internet
• Static, shared, limited
Mobile Internet
• Moveable, personal,
extended use
• Web and site focus
• Social, location, contextual,
integrated, voice activated
• 1.7 billion phones sold in
2012
• 250m PCs sold in 2012
• 1.6 billion in use
• Search was individual and
solitary
• 3.2 billion in use
• Search is social
39. What happens...
• When we get contextual answers directly from
the search engine and don’t need the
website?
• When I’m more interested in results produced
by my friends and colleagues?
• When my smartphone knows what I want
based on where I am?
40. What happens...
• When devices pick up clues on what interests
us by physical movements, or even eye
movements?
• When we are recognised by devices in stores
and libraries?
• When search comes to us?