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Online Campaigns
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Amex Webisode
Webisode A webisode is simply a  web episode  – collectively it is part of a web series, a form of new media that characteristically features a  dramatic, serial storyline , and where the primary method of viewership is  streaming online over the Internet .  Where there is no "set" standard for length, most webisodes are relatively short, ranging from  4-15 minutes  in length.
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[object Object],[object Object],[object Object],Amex Webisodes – comments on a site
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Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept development X X X X X X Launch Y Y Word of mouth / press W W W W W W Media exposure M M M M M M Hits (millions) 0.5 1 3 5 6 8 10
Volvo Life on Board
Volvo Life on Board – Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Integrated Mix proportion of campaign
Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Launch X Run Y Y Y Y Y Y Y Y Y Y Y Y Y Y Word of mouth / blogging W W W W W W W W W W TV exposure T T T T T T T T Media exposure M M M M M M M M M Hits (millions) 5 7 10 11
Axe Lynx Interactive Fun
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Strategy ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object]
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Integrated Mix ,[object Object],[object Object],[object Object]
Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept Development D D D D Completed Project C Launch L Word of Mouth /  Blogging W W W W W Additional Promotion A A A A Media exposure M M M M M Hits (millions) 0.5 1 3 5 6 8 10
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Online marketing campaigns

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  • 4. Webisode A webisode is simply a web episode – collectively it is part of a web series, a form of new media that characteristically features a dramatic, serial storyline , and where the primary method of viewership is streaming online over the Internet . Where there is no "set" standard for length, most webisodes are relatively short, ranging from 4-15 minutes in length.
  • 5.
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  • 7.
  • 8. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept development X X X X X X Launch Y Y Word of mouth / press W W W W W W Media exposure M M M M M M Hits (millions) 0.5 1 3 5 6 8 10
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  • 15. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Launch X Run Y Y Y Y Y Y Y Y Y Y Y Y Y Y Word of mouth / blogging W W W W W W W W W W TV exposure T T T T T T T T Media exposure M M M M M M M M M Hits (millions) 5 7 10 11
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  • 22.
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  • 25. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept Development D D D D Completed Project C Launch L Word of Mouth / Blogging W W W W W Additional Promotion A A A A Media exposure M M M M M Hits (millions) 0.5 1 3 5 6 8 10