2. Real world origin – “ We used the facebook to see what people are like …sometimes you can tell from a picture ”-Susan Faludi ( Harvard Crimson -1979)

3. Homophily yet going beyond individuals.

6. FACET 2 – ENGAGE MEANINGFULLY Going beyond fans and likes Co-creating. { social media – TV } Do not be too corporate talking to digital natives. Times magazine cover

7. Tatadocomo.com 2.6 million unique visitors in Nov 2010 9 million page views in Nov 2010.

8. 3G Life Forum – Contributions to 3G knowledge bank Immense participation from members thus building a large repository of 3G related knowledge

9. #My3GLife was one of the most popular tags on Twitter in India This also made Tata DOCOMO one of the Top 6 Popular Tweeps on Twitter

10. Facet 3- Have a point of view Brand –just try to be “ There ” Some have a point of view (www.mybarackobama.com) As always ….try to close the loop

11. Promoting Do’s for the talented Tweeple were asked to inform their friends about the opportunity to send their entries to the IGT Microsite Tweeple responded by Retweeting our tweets to all their followers and successfully spreading the word.

12. Bagged 6 of BBC Campaign India Digital Media Awards, 2009