India has a high rate of innovation but a low rate of implementation. IDEATION proposes a solution to address this by creating a common platform to develop, register, and implement designs. It will have teams to acquire projects, provide technical consulting, collaborate with companies, and conduct product awareness. IDEATION will be non-profit and generate funds through donations, grants, workshops, and website revenues. It aims to increase patents, collaborations, and economic impacts, especially in rural areas. Challenges include patent access and illiteracy, but IDEATION plans mitigations like legal partnerships and training programs.

1. THEME
Brain Gain: Promoting Research and Innovation
TOPIC
Flourishing Innovators and implementing Innovations
TEAM
IDEATION
National Institute of Technology Karnataka, Surathkal

2. Problem Statement
India’s innovation rate is high but its implementation rate is
low and is unequally distributed.
• India scores 3.4 out of 100 in patent families filed in at least 3 offices. The score is 7
to 8.4 for resident patent applications.
Patents
• India scores 47.5 out of 100 for universities and industries research collaborations
for innovations. Including other innovation linkages, the average score is 30.9.
Innovation Linkages
• India does not stand anywhere as per the utility of these innovations as compared
to other countries. India scores only 0.6 out of 100 in new business density.
Innovation output
India’s rural population is higher than urban population. Although the innovation
input in both the sectors is high, the innovation sectors developing in these regions
are different and the connections to share these innovations are low.

3. Solution Proposed
Creating a common platform for developing, registering
and implementing designs.
•Project Acquisition Team:
•Discover projects in
developed as well as
undeveloped stages from
colleges, industries, SMEs
etc.
•Technical Consulting Team:
Check sustainability of the
design.
•Undeveloped designs to be
collaborated with research
institutes.
• Collaborate with a legal
firm.
•Register the developed
designs and provide
patents.
• Money involved in
registration to be
reimbursed by company
buying the design.
• Find appropriate
company to manufacture
the design as product.
• Find target users of the
product and create
awareness for its
utilization.
Develop Register Implement
The solution provides a pathway for students, industrial
employees, people from rural areas or any other individual to
develop their paper work into an actual design under
observations of technical experts and thus removes the barrier
for innovation such as lack of facilities, illiteracy, poverty and
lack of confidence.

4. Solution Implementation
IDEATION will go through following four steps to
implement the proposed solution.
DESCRIPTION STAKEHOLDERS RESOURCES
•Design plans to get
projects .
• Categorize projects.
• Apply for grants of
related categories.
•Students, Industrial
employees, Micro
entrepreneurs from
urban as well as rural
sectors.
• Educational and
research institutes.
•Student ambassadors
• Volunteer heads in
collaborated industries.
• Volunteer heads in rural
sectors.
• Research institute
representatives.
•Analyze technical
aspects of projects.
• Compare projects with
current technologies.
• Suggest companies and
institutes for project
collaboration.
• Research labs and
institutes.
• Technical Consultancies.
• Companies developing
current technologies of
particular category
• Finance resources:
Collaborated companies,
Government programs
• Human resources:
Technical NGOs,
professors, publishers of
current technologies
STEP
PROJECT
AQUISITION
TECHNICAL
CONSULT
2
1

5. Solution Implementation
DESCRIPTION STAKEHOLDERS RESOURCES
• Collaborate with a legal
firm to register the
designs of our customers.
• Collaborate with a
company to market and
manufacture the product.
• Legal firms
• Patent registration
office
• Sponsor
/manufacture/marketing
companies
• Lawyers
• Partners and supporters
• NGOs and social
enterprises
• Analyze the product
users.
•Host awareness events
and workshops.
• Implement the product
service at required places
and get the feedback.
• Particular user firms
• Trainers
• Public
•Financial resources:
Collaborating company
and Partners
• Human resources: Firms
supporting the awareness
program
STEP
COLLABORATE
WITH
COMPANIES
PRODUCT
AWARENESS
4
3
At most of the stages, government can become the major stakeholder, resource and supporter.

6. Marketing
IDEATION will be accessible to everyone for which
following efforts would be exercised.
IN INDUSTRIES
- Inspire to create innovations
through constant interactions
- Train active people to
collaborate between
industrial employees and
Ideation.
IN COLLEGES
- Provide Ideation updates to
students
- Take part in workshops and
awareness programs
- Bring student projects to
project acquisition team
IN RURAL AREAS
- Create a youth committee of
Ideation ambassadors in
villages.
- Train these people to
collaborate between micro
entrepreneurs in villages and
Ideation.
- Implement Ideation projects
in needed sectors
AMBASSADORS
• Create website for online submission of ideas
from anywhere in India.
• Attend and collaborate with conferences for product
marketing.
• Provide surveys and research on product to manufacture and
marketing companies to convince them for the product’s scope,
sustainability and profits.

7. Finance
IDEATION is a non profit organization and will be
working with following cash flow.
• Donations
• Contribution made by the member or public at large on appeal made
by Ideation members for the specific purpose.
• Proceeds of the sale of articles and publishments.
• Government grants.
• Money received as a cash price by the members in various
competitions for presenting the work of organization.
• Workshops and awareness programs.
• Website
• Publishments of articles, surveys etc
• Workshops and awareness programs
• Transportations
• Advertisements
CASH
INFLOW
CASH
OUTFLOW

8. MEASUREMENTS
Ideation Impact
IDEATION will broadly measure its impact in terms of
increase in use of Indian innovations at all levels of
lifestyle for our sustainability.
• Increase in number of patents registered from particular areas.
• Increase in number of collaborating companies and supporters.
• Increase in productivity and profits of companies buying the designs.
• Increase in economy of the areas where Ideation projects are implemented.
SCALABILITY
• Start with developed projects which are to be registered and sold out to companies and
then follow up with research projects.
• Start with Students, then industries and then rural areas.
• Expansion from cities to cities, villages to villages to scale all over India.
• Website for accommodation of expansion.

9. SUSTAINABILITY
• Sustainability of ideation depends on inspiring innovations.
• Increasing research collaborations, networking and marketing and awareness of Ideation
products will increase the sustainability of Ideation.
MONITORS
• Project acquisition team
 Increase project intakes
• Technical consultation team
 Increase efficiency
• Networking team
 Bring reliable and excellent stakeholders
• Marketing team
 Pitch Ideation to all stakeholders
• Event Management team
 Workshops and awareness programs for inspiring innovations and introducing products.
• Publishments Management team
 Publish Ideation reports, surveys, articles etc

10. Challenges
IDEATION will face some challenges and the proposed
mitigations are as follows:
CHALLENGES
• Patent offices are not present all
over India.
• Insecurity for unregistered
designs.
• Large number of categories of
designs.
• Convince the companies to buy
the design.
• Illiteracy in rural areas and of
industrial employees.
• Convince public and teach them to
use the emerging technologies.
MITIGATIONS
• The collaborated legal firm for
registration of patents should have
maximum number of branches.
• Create a base with developed and
registered designs to build the
trust.
• Collaborate with Institutes with
different research programs.
• Provide survey and feedbacks
from related buyers to companies
buying the design.
• Literate volunteers and trainers for
collaboration.
• Awareness programs, cost
reduction and resource
conservations.

11. Appendix
• IDEATION is mentored by ‘Relief Foundation’.
• It is also supported by ‘Innovation Centre’ of National
Institute of Technology Karnataka, Surathkal.
REFERENCES
• Global Innovation Index 2013
• Controller General of Patents Designs and Trademarks
• Millennium Development Goals Reports
Thank You!