1. Boosting agricultural productivity

2. GROUP MEMBERS
• ARPITA MEHTA
• NANDRAM MHATRE
• SUSHANT ABHYANKAR
• VARUN SHAH
• SAGAR KALE

3. INTRODUCTION
• Agriculture sector contributes: 18.1% GDP in 2011
15.0% GDP in 2012
• India is ranked:
second worldwide in farm output.
second largest producer of rice and wheat.
third largest producer of dry fruits.
five largest producer of livestock with fastest growth rate.
• India is the largest producer of many fresh fruits, vegetables, milk, fibrous plants
Source: http://en.wikipedia.org/wiki/List_of_largest_producing_countries_of_agricultural_commodities

4. Number of Rural Units (Villages) in
India:
Villages:
Census 2001 6,38,588
Census 2011 6,40,867
Increase: 2,279
Population by Rural Urban Residence India
- 2011
Persons:
Total : 1,210,193,422
Rural: 833,087,662
Urban: 377,105,760
Source: Census 2011 – Provisional Population Totals - India
Persons (in %):
Total : 100.0 %
Rural: 68.84 %
Urban: 31.16 %

5. FEATURERS OF INDIAN AGRICULTURE
• Dependence on monsoon
• Small holdings
• Seasonal employment
• Use of Agricultural Inputs
• Semi-Commercial nature of Agriculture

6. OVERVIEW OF AGRICULTURAL-MARKETING
• Around 833 million people or 69% of India’s population live in 6,40,867 villages in rural areas
• Barter System
• The demand for products an services has increased a lot in rural areas
• Green Revolution and White Revolution
• Improved the buying and consumption pattern of rural people

7. MARKETING OF AGRICULTURAL PRODUCE
• PRICES OF AGRI COMMODITIES
• FEATURES OF AGRICULTURAL
COMMODITES
• MARKETABLE SURPLUS
• AGRICULTURAL MARKETING
AGENCIES

8. CLASSIFICATION OF AGRICULTURAL MARKETS
• Primary markets
• Secondary markets
• Terminal markets

9. DISTRIBUTION CHANNELS OF AGRICULTURAL PRODUCE
• Producer-consumer: Example- Farmers market
• Producer-village shopkeeper-wholesaler-retailer-
consumer
• Producer-itinerant merchant-wholesaler-consumer
• Producer-primary market-secondary market-retailer-
consumer

10. MARKETING FUNCTIONS
Primary marketing functions
• Assembling, processing, distribution
Secondary marketing functions
• Standardisation, Packaging,
Transportation, Storage, Financing,
selling

11. DEFECTS IN AGRICULTURAL MARKETING SYSTEM
• Lack of organization among farmers
• Forced sales
• Superfluous middlemen
• Multiplicity of market charges
• Malpractices in unregulated market
• Inadequate storage facilities
• Underdeveloped transport system
• Lack of standard weights and
measures
• Adulteration
• Lack of grading and standardization
• Lack of market information

12. MEASURES TO BOOST AGRICULTURAL
PRODUCTIVITY
• Opening insurance sector in
agriculture
• Reducing middlemen while
trading
• Open market
• Tie-up of private firms with
farmers for production
• Proper guidelines to farmers
• Motivate farmers for cottage
industries to have side income
• Each village should have
agricultural engineer for
monitoring
• Use of proper technology for
agriculture produce

13. Conclusion
• Updated market information and providing latest technological developmental
• news organizations -market opportunities for them and adjustment of the market prices
• IT - Governance pillar in rural development and scarcity reduction
• Facilitate- rapid, transparent, responsible, efficient and effective interaction between the
stakeholders
• This not only promotes better administration and better business environment, but also saves
time and money in transactions costs of government operations.

14. REFERENCES
• www.fao.org/sd/ruralradio/common/ecg/24516_en_marketing_1_.pdf?
• www.slideshare.net/gswapnil/marketing-agriculture-produce?
• http://www.agritech.tnau.ac.in/agricultural_marketing/agrimark_India.html
• http://www.imd-gujarat.gov.in/plan05-06/plan05-06-02.html
• www.ijsrp.org