How to use social media for marketing,Benefits of mobile in social media marketing.

1. SOCIAL MEDIA MARKETING

2. Social media marketing, or SMM, is a form of internet marketing that
implements various social media networks in order to achieve
marketing communication and branding goals. It covers activities
involving social sharing of content, videos, and images for marketing
purposes.
Using social media for marketing can enable business looking
further to reach more customers.(regardless with the size of
business)
Customers are interacting with brands through social media,
therefore, having a strong social media presence on the web is the
key to tap into their interest.
Marketing with social media can bring remarkable success to your
business with correct implementation.

3. Social media platforms
Social networking sites: Social networking websites allow individuals to
interact with one another and build relationships such as
Facebook,twitter,Pinterest and blog. These sites include a vast amount of
information about what products and services customers might be interest
in.
When companies join the social channels, consumers can interact with
them and they can communicate with consumers(individual) directly.
Company can reach more customers all over the world such that more
traffic is brought to the product/company. Through social networking sites,
products can easily reach a very narrow target audience.

4. Mobile phones: Mobile phone usage has also become beneficial for social
media marketing.
Increasing technology of Mobile phones made business more easier by
providing social networking capabilities. Individuals are notified of any
happenings on social networking sites through their cell phones, in real-time.
Helps to maintain a constant connection with social networking sites,
such that both companies and customers can benefit of updating to the
world. Individuals can access the company website or online services with
their smart-phones.

5. How to use Social media for
marketing
Start with a plan: In order to have a
successful social media campaign it is very
important to create a social media plan.
◦ Plan should include : Goals, Identify the target
audience, how to interact with target through
social media.
Social media marketing can help with a
number of goals
◦ Website traffic
◦ Brand awareness
◦ Creating a brand identity
◦ Communication and interaction with key
audiences

6. Social media marketing tips
Here are some social media marketing tips to keep business on
the right track across all your social media campaigns.
Planning – Building a social media marketing plan is essential.
Content is King — Valuable content/information should be offered
in order to make the customers interesting by including social media
images, videos in addition to classic text-based content.
Consistent Brand Image — project the brand image across a
variety of different social media platforms. While each platform has
its own unique environment but the business identity should stay
consistent.
Blog — Blogging is a great social media marketing tool that lets you
share a wide array of information and content with readers such as
recent social media efforts, contests, and events.
Links —Linking to outside sources improves trust and reliability,
and you may even get some links in return.
Track Competitors — It’s always important to keep an eye on
competitors—they can provide valuable data for keyword research.
Measure Success with Analytics —Google Analytics can be used
as a great social media marketing tool that will help you measure
your social media marketing techniques.

7. Value of Social media marketing

8. Advantages of Social Media
Marketing
Brand Recognition – Social media is used as a brand-building tool. Helps in
positioning your company With consistent effort and great content, reputation
for the brand can be built around your company’s values, benefits, and
advantages.
Community – Social media helps in cultivating a community. When your
followers become part of your community, you gain instant access to
them(includes what challenges they are facing and what they like and don’t
like about your offerings).More benefit than market research.
Repeat Exposure –A great benefit of social media is repeat exposure with
your network. It provides an opportunity to remind them over and over again
about what you have to offer. Helps in shortening the sales cycles.
Influence – As your following in social media websites increases, your
influence grows. Helps in attracting new customers, media interviews, joint
venture partnerships, and all kinds of other opportunities.
Website Traffic – Helps in increasing the traffic such that you can reach your
target customers anywhere in the world by sharing blog posts, videos and
other content from your website, provides audience a reason to visit your
website and inspiring the visitors to take action to sign up for your mailing list,
make a purchase.