Amazon was founded in 1994 by Jeff Bezos and began as an online bookstore, now having expanded into products such as the Kindle, Amazon Web Services, and Amazon Fresh. It has become the world's largest online retailer and in 2001 was the first to become profitable. Amazon continues to grow and introduce new products and services while maintaining a focus on customer obsession.

1. - INDU

2. Products
 Amazon.com
 Amazon Web Services
 Amazon Kindle
 Amazon Webstore
 Amazon Mp3
 AmazonFresh
 IMDb
 Film production!!!

3. History
 Founded in 1994, by Jeff Bezos
 Named after ‘Amazon’ river.
 Began as an online book store
 Initial public stock offering in 1997

4. Financials
 Market cap – 85 billion
 Total Assets - 19 billion
 Total Equity – 7 billion
 Employees – 43000

5. What’s Interesting
 In 2001, turned in its first profit
 World’s largest online retailer
 EBook sales outnumbered hardcover books

6. What’s new and hot
 Kindle fire
 Amazon silk
 Partnership with DC comics

7. Secret Sauce
 Customer obsession
 Smaller teams
 Expose choice to customers

8. Prognosis
 Outstanding!!!
 World’s largest online retailer
 Expanding rapidly