2. Brief To activate the association of Nokia with Pictures. To create a deeper emotional connect with pictures. To enable people to talk with pictures.
3. Idea Box To create a image scrapping application that will enable users to chat using pictures with the TAGLINE – Picture get us talking. To enable people to express there feelings about a picture while they are viewing the pictures and activate – What pictures say ?
4. Idea 1 - Start scrapping with pictures An application was created that enable users to picture scrap there friends. Hence enabling them to talk with pictures.
10. Idea 2 – What does this picture say ? To enable people to express there feelings about a picture while they are viewing the pictures Comment section on the photo view page was skinned in Nokia 6700 . Banner had a tagline asking people “ What does this picture say ”.