How Big Data can Provide Real Time Business Intelligence Video here http://youtu.be/hbXOb_aKcEY SVForum Business Intelligence SIG in February Tuesday, February 19, 2013 6:30PM - 9:00PM SAP - Baltic/Caribbean Rooms in Building 2 3412 Hillview Avenue Palo Alto, CA 94304 Abstract: Infinigraph Real-time Data in a Big Data World The explosion of data isn't new it’s just coming in from more sources and the same problems exist. Creating innovative ways to make the data useful and more import dive business value. Using real – time technologies give business more advantages to harness events when they happen. The use of real time and batch processing is a business driving requirement not technology. However, with real time comes real time problems where intelligence and adaptive data management is require. In this talk will address some key themes around SAP HANA and what brand marketers are doing with big data in real time add optimization to trending content insights.

1. HOW BIG DATA CAN
PROVIDE REAL TIME
BUSINESS INTELLIGENCE
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2. Collecting Smart
WITH REAL TIME COMES REAL TIME PROBLEMS
WHERE INTELLIGENCE AND ADAPTIVE DATA
MANAGEMENT IS REQUIRE
Gathering the data is a science. Interpreting the data is an art
2 @chasemcmichael @infinigraph

3. 3 VS OF BIG DATA
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4. “IT’S NOT INFORMATION OVERLOAD. IT’S
FILTER FAILURE.” ― CLAY SHIRKY
@chasemcmichel @infinigraph
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5. • On behalfTHE DATA IS COMING & Co., the
WHERE of BT Germany GmbH FROM
Experton Group carried out a study on the
question of how big data is changing
business and IT. The study, “Data Explosion
in Business IT”, was carried out in March and
April 2012 with 100 decision-makers
working at companies with more than 500
employees. Most participants named mobile
use of the Internet and cloud computing as
the most important factors driving the
there is good Big Data, which is insight, and bad Big Data, which is
5 noisegrowth of big data.

6. Quick Poll –
Who is doing
6
Big Data Projects?

7. REAL TIME NEEDS REAL TIME SYSTEMS
Big data analysis is a mix of anthropology, social sciences and statistics.
7 @chasemcmichael @infinigraph

8. DATA CAN BE A BLESSING OR A CURSE
• Need the systems to monitor at a
whole new level,
• Looking at usage patterns
• Predicting future trouble before
the trouble even happens
• Know a server pool needs tuning
• real time provision of additional
services – Elastic
Real time has to have real time
8 monitoring, automation and prevention

9. 3 STEPS TO EFFECTIVELY USING BIG DATA
• Marketers must define
the problem they want to
address
-
• They must “separate the
signal from the noise.”
-
• Must continually test
their insights.
Big data can offer insights, but to get the most out if it, it takes intellectual
9 curiosity to turn insights into action. @chasemcmichael @infinigraph

10. Brand are fighting for attention and fighting in the
blind. They need to know more than ever what’s
effective. What their target audience is finding
relevant and more importantly what’s driving the
consumer to act on what content that turns into
sales.
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11. INFINIGRAPH SOLVES A PROBLEM FOR MARKETERS
DROWNING IN DATA BY ENABLING THEM TO
IDENTIFY WHAT'S RELEVANT TO THEIR CUSTOMERS.
WE SIMPLIFY TREND IDENTIFICATION EMPOWERING
BRANDS TO CREATE BETTER ENGAGEMENT THROUGH
BETTER CONTENT.
INFINIGRAPH IS LIKE THE COMSCORE / NIELSEN FOR
ENGAGEMENT PERFORMANCE AND COMPETITIVE
INTELLIGENCE
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13. CONTENT ACTIONS IN REAL TIME
actionable insights is the most important part of collecting data
13 @chasemcmichael @infinigraph

14. INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY.
THIS IS A BIG DEAL AND THE HISTORIC DATA ISN’T AVAILABLE UNLESS YOU CAPTURED IT. BRANDS NEED THIS LEVEL TO EXTRACT THE
RIGHT INSIGHTS INFINIGRAPH PROVIDES. THE SOCIAL GRAPH IS A MESS, BRANDS MUST HAVE CONTENT SCORING AND ANALYTICS TO
MEASURE WHAT’S WORKING IN THEIR INDUSTRY NOT JUST THEMSELVES. HOW THEIR BRAND IS COMPARING WITH OTHERS AND
WHAT’S EFFECTIVE. MONTHLY REPORTS ARE CREATED ALONG WITH CONTENT CURATION FEEDS PROVIDS BRAND ONGOING
INTELLIGENCE USED ON EVERY MARKETING INITIATIVES. THE TOLL CREATES HIGHLY STRATEGIC AS WELL AS TACTICAL DATA
ONGOING .
We have too much of a focus on the collection of data by keyword vs. segmented
14 groups and communities @chasemcmichael @infinigraph

15. BIG DATA AND REAL-TIME
• Big Data is a fact of life and needs to be
addressed. Big Process is old wine in new
bottles. Tightly couple processes and data to
stay competitive.
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16. IN MEMORY IS KEY
Big data analysis is a mix of anthropology, social sciences and statistics.
16 @chasemcmichael @infinigraph

17. SAP® IN-MEMORY APPLIANCE (SAP HANA™)
Near-Zero Latency
• capable of performing complex calculations
on complex data very fast.
• process calculations as business event and
triggers occur
• decisions executed immediately
Speed equals an “unfair” competitive advantage in real time big data
17 @chasemcmichael @infinigraph

18. SOCIAL SEGMENTATION
Social data is one of the most powerful ways to segment your audience
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@chasemcmichael @infinigraph

19. HYPERCURATION™ IN REAL TIME
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20. LARGE SCALE INDUSTRY INSIGHTS
What is drive the greatest engagement in your business. is
20 whats working @chasemcmichael @infinigraph

21. HOW BIG?
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22. TREND IDENTIFICATION - HYPERCURATION™
Example: Real-Time trending content
from 25 retail brands in one view.
Know what your audience is resonating
around.
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23. OUR BIGGEST REAL TIME CHALLENGES
1. Distributed Data Gathering (Drone /
Broker Mesh)
2. Changing Landscape of Data
(Changing API / Changing Data
"Types" & Sources)
3. Categorization / Taxonomy
Handling (Dealing with lots of
disparate data)
Scale Scale
23 Scale

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