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Leveraging
Disruptive
Fundraising
Technology
Mark Organ, CEO of
@markorgan; Tweet #disruptive$
I Have Raised Money In Many Forms

                      OVER 100
                      Shareholders

                     OVER $40M
                vv
                        Raised

                       OVER 12
                       Rounds
#1 Critical Ingredient for Startup
Success  Founders and Investors


              CONVICTION
How to get Conviction?

        HARD WORK


                 v




             DEEP
          KNOWLEDGE
NO SHORTCUTS
Bootstrappin’




         CUSTOMERS
          FUND YOU
How to Bootstrap Your Business
1 CONVICTION

 2 MICRONICHE

    3 SERVICIZE

       4 HIGH PRICES

          5 SYSTEMATIC SCALE
Raising Money – Some tips
1 CONVICTION

2 BEAUTIFUL STORY

3 A. B. P. (ALWAYS BE PITCHING)

4 GET FEEDBACK & CONNECTIONS

5 FIRM, BUT COACHABLE
Raising Money: Convertibles
GREAT FOR EARLY
ROUNDS
Assume Cap & Discount

Rolling Closes          Many Investors Dislike

Variable Terms          Options Unpriced
Low Cost                More Dilutive
                        (if progress is SLOW)
Less Dilutive
(if progress is FAST)
Raising Money: VC / Series A/B

  Long Lead Time
  Herd-like Behaviour
  Loss of Control
  Overhead to
  Manage

  $ $ $, $ $ $ ,$ $ $

  Intros & recruiting
  help
Disruptive Trends in Fundraising:
The Great Blurring


STAGE: A and SEED

 GEOGRAPHY: SF/SV, Northeast, R.O.W

   ACTORS: ANGEL, SUPERANGEL &
   VC
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
Crushing it On AngelList

IT’S ‘LAUNCHY’: All systems go!

  NEED A POSSE: Advisors, early
  investors, and recommenders

    STYLE COUNTS: Design, pizzazz
Putting It All Together
How to Raise Money in 2013




          Founders
          $25K-$100K
Putting It All Together
How to Raise Money in 2013

 Start talking to microVC
 and quality angels




                Friends, Family, Fools
F               $250K-$500K
                Convertible
Putting It All Together
How to Raise Money in 2013


           Seed Preferred
           ~$2M



    FFF
          Seed Convert
F         ~$250K-$1M
Putting It All Together
How to Raise Money in 2013


           Seed Preferred   Series A/B
           ~$2M             $4M - $10M



    FFF
          Seed Convert
F         ~$250K-$1M
Thanks For Your Attention!


            QUESTIONS?


                   @markorgan
                   #disruptive$

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Influitive's CEO Mark Organ at GrowTalk

Notes de l'éditeur

  1. This slide should have these items floating or flying, one at a time so that it does not look so busy
  2. A possible funny video clip to consider: http://splicd.com/dhUFxaauNTE/6/14
  3. A and SeedVC, superangel and angelMulti-geography
  4. More “launchy” than other aspects of startup – be preparedMarketing > SalesGet advisors and early investors linked and referring
  5. First do quick ~$250K from FFF. Use it to make progress. Start process for A round VC. Make progress. Then do AngelList seed-preferred. Synergy
  6. First do quick ~$250K from FFF. Use it to make progress. Start process for A round VC. Make progress. Then do AngelList seed-preferred. Synergy
  7. First do quick ~$250K from FFF. Use it to make progress. Start process for A round VC. Make progress. Then do AngelList seed-preferred. Synergy
  8. First do quick ~$250K from FFF. Use it to make progress. Start process for A round VC. Make progress. Then do AngelList seed-preferred. Synergy