Highlights from Better Decision-Making with Big Data Analytics webcast

1. Better Decision-Making with
Big Data Analytics Webcast
Insights & Takeaways
Dr. Wolfgang Martin & Fateh Naili

2. Better Decision-Making with Big Data Analytics
Webcast Takeaways
Decision-Making in the Era of Big
Data
the Internet of Things
(Social Media, Cloud,
Mobile Internet and Big
Data) converge to
The DIGITALIZATION of
the World Creates
BIG DATA
The Internet of
Things changes
the Business:
Processes,
Data & Analytics
Must Be Put into
this New
Context.
Better Decision-Making with Big Data Analytics Webcast
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3. Better Decision-Making with Big Data Analytics
Webcast Takeaways
There is no
PROCESS MANAGEMENT
without
INFORMATION MANAGEMENT
Better Decision-Making with Big Data Analytics Webcast
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4. Better Decision-Making with Big Data Analytics
Webcast Takeaways
“The world has changed completely.
In almost four years consumer
behavior has changed and brand
loyalty has seriously decreased”
Jacky Lambert, Marketing
Manager at Neckermann.com 2013
Better Decision-Making with Big Data Analytics Webcast

5. Better Decision-Making with Big Data Analytics
Webcast Takeaways
The 3 Vs of Big Data are
meaningless without
understanding a 4th V
VALUE
Better Decision-Making with Big Data Analytics Webcast
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6. Better Decision-Making with Big Data Analytics
Webcast Takeaways
What type of Big Data would be most critical to your
enterprise?
Audience Polling Results
70%
60%
50%
40%
30%
20%
10%
0%
Internal &
Data
Social Media Machine
Structured Warehousing
Data
Generated
Data
Better Decision-Making with Big Data Analytics Webcast
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7. Better Decision-Making with Big Data Analytics
Webcast Takeaways
Analytics Turns
Information into
Knowledge
Better Decision-Making with Big Data Analytics Webcast
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8. Better Decision-Making with Big Data Analytics
Webcast Takeaways
Critical Success Factors of Big Data:
Creating an Analytical Culture
Stephen Shelton‵s Tweet
(@sdsdev, 28 March 2013):
Many businesses fail to have
analytics as its cultural core.
This is why Big Data confuses
many.
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9. Better Decision-Making with Big Data Analytics
Webcast Takeaways
To view full webcast visit
http://bit.ly/1ewoTKq
Better Decision-Making with Big Data Analytics Webcast 9