Access our case studies and get to know why your search for data ends here.

1. GET TO KNOW WHY
YOUR SEARCH ENDS
HERE
BUSINESS Case
Study
Catalogue

2. Take your pick
SALES CASE STUDY on “Creating a Sales-Ready
Lead Universe ”
MARKETING CASE STUDY on “Monetizing your
Marketing Database”
RECRUITMENT CASE STUDY on “Finding the
White Cat (Candidate) in the Snowstorm”

3. Sales case
study
“Create a
Sales-Ready
Lead uNiverse ”
Let the Sales Team Focus on Selling for a Change!
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4. THIS is Eric • He WANTs to improve sales
Thomson, a from his team
Business
Development • He WANTs to expand sales
Manager into new markets &
geographies
• He WANTs to find a solution
that will increase the
productivity of his team

5. WHAT ERIC NEEDS is
• To increase sales from his team
• To maintain the density of his team‟s lead pipeline
and expand sales into new markets & geographies
• To find a solution that provides his team with
updated & targeted sales leads every day

6. here’s hOw eric thOMsON, a busiNess
development manager, used Database
Segmentation and Lead Generation to
Add 153 leads to the pipeline
Identify 325 leads as ‘high-vaLue’
Boost lead generation (which accounted for 9% of the
deals closed)

7. Our Solutions and Business Benefits
• VIA Database
Market Segmentation and Easy
Segmentation
Access to Data
Obtaining sales-
qualified leads • VIA Data Quality and
Hygiene
Introducing a multi-
touch, outbound
lead generation • VIA Database
process Maintenance & Updation

8. The results
Overall delivery
rate of leads
This effort increased by
accounted for
4.5% 23,679 dials
more than 9% were successfully
of the deals completed
closed
99 opportunities 3,704
are currently in conversions were
the sales pipeline obtained from
in less than a those dials
year
325 leads were 117 leads were
identified as provided to
„high-value‟ for Sales, based on
an exclusive lead the objectives
nurturing 153 leads were and qualifying
program criteria defined
added to the
pipeline

9. marketing
case study
“monetize your
marketing
database”
Let Programs Revolve Around Customers for a Change!
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10. THIS is Edwin He WANTs sales leads &
reduce his sales people
Whitehead ,
spending time on cold calls.
a marketing
Manager He WANTs to spend more
time planning the next
product instead of giving
most of his time to
promoting the product that‟s
just launched
He WANTs to get more
returns from his marketing
investment

11. WHAT EDWIN NEEDS is
To speed up the sales process
To improve and influence behavior through information currently
available
To Identify prospects to widen the scope of the target market
To gain a better perspective of behavioral groups by
segmenting information into silos
To improve marketing communications by making it more
targeted and relevant

12. here’s hOw edwiN whitehead , a
marketing manager
Improved Data Quality by 99% in 6 months
Boosted marketing campaign conversion
rates above industry standards to 8.5%
Integrated 90% (700 prospects) of
external data through website forms,
feedback surveys and registrations with
the database.

13. Our Solutions and Business Benefits
• BY PROVIDING access to a
Data Management Centralized and Segmented Database.
and Database • BY PROVIDING Accessibility, Granularity
Segmentation and Integration of Information
Data Quality • By providing Verified and Accurate
Data
and Hygiene
Improving • By Providing Advanced Search
Marketing Options, Ease of Navigation and an
Intuitive Data Search Platform
Communication

14. The results
Improved Data Quality by
99% in 6 months
Integrated 90% (700
prospects) of external data Boosted marketing campaign
through website forms, feedback conversion rates above industry
surveys and registrations with the standards to 8.5%
database

15. Recruitment
case study
“Find the white
cat (candidate) in
the sNOwstOrM”
Find the right person for the right job
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16. THIS is • She WANTs to reach as many
candis ann, a specific job applicants in the
recruiter shortest time
• She WANTs verified contacts for
headhunting
• She WANTs contacts that
specifically match with the job
description

17. WHAT CANDIS NEEDS is
• To gain access to highly qualified resources to manage
growth and rapidly increasing client requirement.
• To use a centralized source from which she can
access niche contacts.
• To obtain specific results ranging from small-scale,
local geographic specifications to large-scale national
and international requirements

18. How candis ann, A
recruiter
• Made a placement within 2
weeks of subscription
• 7 placements within 3 months

19. Our Solutions and Business Benefits
A Centralized • By providing an extensive database and
segmented information
Database
Data Quality & • By Providing Data Quality and Hygiene
• Through an application that has advanced
Niche Contacts search options, granular results and ease of
navigation
Platform to Build • By Providing an online platform to gain
instant access to high value leads specific to
a Network business requirements

20. The results
Made a placement
within 2 weeks of
subscription
Obtained a
centralized Made 7
source of credible placements within
information 3 months

21. TO THE PROSPERITY OF YOUR
BUSINESS
For the Posterity of Your
Customers
Drive Revenues
and ROI
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