13. “Mainstream adoption of social
media and the ease of access to the
Internet have caused this democracy
of trends...the average consumer is
more informed about trends in
fashion and their demand for
newness, paired with the industry's
ability to manufacture, swiftly results
in high-end trends hitting mass
market at the same time”
Julia Fowler, EDITD
22. Shoppers who ask pre-purchase
questions via Social Media are
10×15 times more likely to
purchase
Shoppers who read Social Q&A
dialogue around a product are
3-7x more likely to purchase
infographic from TurnTo
24. Wearable Tech
is set to be the next major
technology battleground
and a $10 billion
industry by 2016.http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
25. Nike+ social platform has
more than 6 million
members that use it an average
of 3 times per week.
http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google