Email list hygiene is important for any email program to maximize deliverability and response rates while reducing costs. It involves regularly removing invalid, non-responsive, duplicate, and outdated email addresses from mailing lists to avoid errors and ensure databases are accurate, current and complete. Maintaining good list hygiene provides several benefits including higher deliverability, lower costs, and fewer duplicate messages.

1. Email List Hygiene
Good list hygiene is a key best practice
for any email program. You must get rid
of invalid, non­responsive and duplicate
email addresses every time.
Benefits :-
1.) Maximize your mailer deliverability /
response rates.
2.)Reduce marketing costs associated
with bouncing and blocked emails.
3.)Avoid duplicates and errors.
4.)Ensures that your databases are
current, accurate and complete.
www.infoglobaldata.com