Short overview of Informatica Marketplace Lead Generation and Partner Programs.

1. Marketplace
Lead Generation

2. What is the Informatica Marketplace?
A Trusted, Open Ecosystem
The Marketplace is a commercial data integration store with a curated catalog
of add-ons, services and solutions that are supplied, promoted and sold by
Informatica, independent developers and partners.
• Data Integration “App Store”
• Assets called “Blocks” – the building blocks of your success
• Solutions that complement Informatica technology
• Solutions across all technology areas – DI, DQ, Cloud, etc.
• Over 1,100 Solutions
• Contributors include Informatica, Partners, Developers
• Informatica Seal of Approval
• Certification process conducted by Informatica engineers
• Ensures trust in quality of Apps available
http://marketplace.informatica.com

3. Value to Partners
• Global Awareness
• 125,000+ visits a month from nearly 125 countries
• 10,000+ downloads a month
• Grow Customer Base
• Significant growth in userbase, very relevant audience
• Go-to-Market Channel
• Lead generation activities and solution promotion
• Access to customers with strict approved vendor lists
• Drive pipeline (over $30M driven in 2013)
• Global eCommerce Sales Infrastructure

4. Partner Programs
• Marketplace Accelerate Program
• Joint go-to-market and lead generation
• Specialized marketing and advertising support
• Targeted SEO and social media marketing
• Featured in blogs
• Reach Global captive Informatica user base of
over 125,000+ users via newsletters, user
groups, Informatica world promotion
• Marketplace Reseller Program
• Provides global e-commerce sales infrastructure
• Enables partners to reach Informatica customer
base
• Marketplace Development Partner Program
• Provides low cost software for solution
development

5. Partner Promotion - Across the Marketplace
Homepage, banners, side bar tiles, featured blocks and more….

6. Partner Promotion - Newsletters, Social Media, Press
Press and Recognition
Newsletters
Social Media

7. Marketplace Solution Page
Shopping Cart
Recommendations
Engine
Try or Buy a Solution
Resources, Product
Details and Support

8. Complete eCommerce Engine

9. Drive leads with Free Trials

10. Informatica Marketplace
Your one-stop shop for Data Management applications
165
1,100
Global partners.
Apps.
10,000
Monthly downloads.