We'll bring you through the first and last stages of the membership lifecycle: conversion and retention. We'll help you identify areas of missed opportunities to attract new members, communicate effectively the value, both tangible and intangible, to new and existing members and create a sense of loyalty to the association, resulting in a long-term relationship with members.
3. If you can hear me and see my slide, please
note this in the chat box to your right.
If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.
4. Attract, Recruit and Retain:
Effectively Communicating
Member Value
Jeanette Brown, MBA
13. Create a Strategy
Day 1 –
Month 1 – Focus
Automated
Member Joins on mailed benefits
email is sent to
to confirm they are
new member
receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit