Informz Client Success Series: Increasing engagement with a smart testing strategy
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Informz Client Success Series: Increasing engagement with a smart testing strategy
- 1. Informz Client Success Series: EPCORIncreasing Engagement with a Smart Testing Strategy Moderator: Jeanette Arrighi, MBA – Informz Guests: Stephanie Schrickel, AAP – EPCOR Twitter: #Informz
- 3. Introductions Stephanie Schrickel, AAP Website & eMarketing Manager EPCOR - Electronic Payments Core of Knowledge
- 4. About EPCOR Not-for-profit trade association Membership of over 2,300 Provides timely and relevant payments education and support to members to help them maintain compliance, improve operational processes, and mitigate risk and fraud.
- 6. Testing Process Create a baseline Choose testing areas Day of week Time of day Subject line length Analysis
- 7. Day of Week
- 8. Time of Day
- 10. Results Before: 20% open rate 30 % click-thru rate Current statistics 23% open rate 42% click-thru rate
- 11. Next Steps Ongoing analysis Subject line content testing Use this process on additional communications 149% lift in open rates 307% lift in click-thru rates
- 12. Questions? advisor@informz.com Follow us online: www.twitter.com/informz www.slideshare.net/informz