In this webinar, learn how the email marketing and social media complement each other and how you can ramp up your marketing and communications programs by utilizing them together.

1. Social Media: A Marketing Playground Outcast? Jeanette Arrighi, MBA Marketing Strategy Manager

4. Plan For Today Overview Utilize your emails Utilize your social media sites ROI

5. Overview LinkedIn 100 million users Twitter 830 million users Facebook Over 600 million users 50% login daily Average 130 friends/user Post 90 pieces of content/month

7. Who Killed Email? No One!

9. Using Social Media and Email Together

10. Social Media Inventory Primary social media outlet Purpose Content Division of Labor SWOT Analysis (Strength, Weaknesses, Opporutinities, Threats)

11. Using Social Media and Email Together

12. Using Social Media and Email Together

13. Achieve Peer to Peer Sharing Educational Funny Niche product Personal relevance Cause-related Self-interest

14. Sharing IS Caring

15. Listen More, Talk Less Tag new followers to welcome them (@name) Retweet

16. Listen More, Talk Less Provide recommendations where appropriate Volunteer social media posters

17. Using Social Media and Email Together

18. Using Social Media and Email Together

19. Build Your List Teaser copy on Facebook Leverage assets Promote others liberally Utilize your offline skills Video Just ask!

20. Build Your List

24. Measuring and analyzing social media is difficult

26. Who is sharing what and from which email campaigns.

28. Take on the fly assessments of the community

30. Final Tips Find new members and pre-approve them. Email and social media ARE friends Utilize volunteers Outside the box - http://uqr.me/ Social media dashboards

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