Inmagic puts an info pro twist on the classic story, 'Twas the Night Before Christmas.

3. ‘Twasthe night before Christmas, and all through the cloud,

4. There was not a tweet posted, No one was “working out loud.”

5. The software was purchased and implemented with care,

6. In hopes that social technologies would make us all share.

7. The project teams stopped scrambling and scratching their heads,

8. They found the information they needed, then dragged their tired a$$es to bed.

9. With sales off the phones and finance done with their stats,

10. Everyone had just settled in, for a long online chat.

11. Then what did appear on the flat screen before me?

12. A Social Knowledge Network, and an online community.

13. I searched the new content and found experts like a flash,

14. I collaborated and rated, and added value to my “favorites” stash.

15. Now, HR! now, product development! Now, sales and marketing!

16. On, end users! On, management! On, CXOs in the executive wing!

17. From top-down vetted content, to bottom-up socialization,

18. Now collaborate! Communicate! Share your knowledge creation!

19. I sprang to my office to give my team a whistle,

20. And we become more productive. You could hear our ideas sizzle.

21. I heard our CEO exclaim, “You guys are dy-no-mite!”

22. “Social Knowledge Networks for all, and to all a good night!”