Handling innovation is never easy. Companies try to contain the sources of innovation by not allowing the "outsiders" to enter company affairs. We are here to present our academic view on Open Innovation and how it will help in taking your company to the next level.
Inno Garage is one of the foremost consultancies on offering open innovation, crowdfunding and crowdsourcing ideas. To know more about our services, have a loot at
http://www.innogarageconsulting.com/2014/02/crowd-sourcing-solutions.html
http://www.innogarageconsulting.com/2013/10/battle-test-your-innovation-strategy.html
2. About Inno Garage
Inno Garage is a consulting company with over a decade’s expertise in
the areas of branding, innovation and corporate strategy and has served
with over 2000 clients
We have supported various companies across the globe on their
innovation practices and helped in executing open innovation startegy.
9. Diffusion of Innovations
Developed by Everett Rogers
Diffusion is the process by which an innovation is communicated
through certain channels over time among the members of a social
system.
10. Adoption of Innovation Step
Process
RANKING MUNDIAL DE USUÁRIOS DE INTERNET
Person becomes aware of an innovation and has
Knowledge
1º 2º 3º
Persuasion
Decision
Implementation
Confirmation
4º 5º
some idea of how it functions
6º
Person forms a favorable or unfavorable attitude
toward the innovation
Person engages in activities that lead to a choice to
adopt or reject the innovation
Person puts an innovation into use
Person evaluates the results of an innovationdecision already made
15. 5 Critical Factors in
Innovation Diffusion
Relative advantage
Adoption probability grows if innovation has clear
1º 2º 3º
Compatibility
Complexity of transition
Possibility of testing
Visibility of benefits
4º 5º
6º
advantages for product, service or current behavior
The more innovation is consistent with pre-existing
higher the adoption probability
Complex changes involved in innovation, reduce
adoption likelihood
A chance to try an innovation before making a final
decision increase adoption likelihood
The more obvious innovation benefits the greater
adoption likelihood
16. Innovation
Following Joseph Schumpeter’s 1934 book
“The Theory of Economic Development: An Inquiry into Profits, Capital, Credit,
Interest, and the Business Cycle”
innovation is distinguished from invention by the fact that innovation is
usually applied successfully in practice.
17. Innovation - Diffusion
When innovation occurs, innovations may be spread from the innovator
to other individuals and groups.
This process has been proposed that the life cycle of innovations can be
described using the 's-curve' or diffusion curve. The s-curve maps
growth of revenue or productivity against time.
18. Innovation - Diffusion
In the early stage of a particular innovation, growth is relatively slow as
the new product establishes itself.
At some point customers begin to demand and the product growth
increases more rapidly.
New incremental innovations or changes to the product allow growth
to continue.
Towards the end of its life cycle growth slows and may even begin to
decline. In the later stages, no amount of new investment in that
product will yield a normal rate of return.
19. Innovation - Diffusion
The s-curve derives from an assumption that new products are likely to
have "product Life". i.e. a start-up phase, a rapid increase in revenue
and eventual decline.
But in fact the great majority of innovations never get off the bottom of
the curve, and never produce normal returns.
20. Innovation - Diffusion
Innovative companies will typically be working on new innovations that
will eventually replace older ones. Successive s-curves will come along
to replace older ones and continue to drive growth upwards. In the
figure above the first curve shows a current technology. The second
shows an emerging technology that current yields lower growth but will
eventually overtake current technology and lead to even greater levels of
growth. The length of life will depend on many factors.
21. Open Innovation
Open innovation is a paradigm that assumes that firms can and should
use external ideas as well as internal ideas, and internal and external
paths to market, as the firms look to advance their technology”.
The boundaries between a firm and its environment have become more
permeable; innovations can easily transfer inward and outward.
22. Open Innovation
The central idea behind open innovation is that in a world of widely
distributed knowledge, companies cannot afford to rely entirely on their
own research, but should instead buy or license processes or inventions
(e.g. patents) from other companies. In addition, internal inventions not
being used in a firm's business should be taken outside the company
(e.g., through licensing, joint ventures, spin-offs)
27. Open Innovation
Idea Generation
Ideas and
innovations
from inside the
organisation
Develop
New ideas
patents and
innovations
from outside the
organisation
Selection
Execution
Commercialization
28. Open Innovation
Idea Generation
Ideas and
innovations
from inside the
organisation
Develop
New ideas
patents and
innovations
from outside the
organisation
Selection
Execution
Commercialization
29. Open Innovation
Idea Generation
Selection
Develop
New ideas
Select
Successful
Ideas
Ideas and
innovations
from inside the
organisation
patents and
innovations
from outside the
organisation
Execution
Commercialization
30. Open Innovation
Idea Generation
Selection
Develop
New ideas
Select
Successful
Ideas
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
Execution
Commercialization
31. Open Innovation
Idea Generation
Selection
Develop
New ideas
Select
Successful
Ideas
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
Execution
Commercialization
32. Open Innovation
Idea Generation
Selection
Execution
Develop
New ideas
Select
Successful
Ideas
Prototypes
and
Production
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
Commercialization
33. Open Innovation
Idea Generation
Selection
Execution
Develop
New ideas
Select
Successful
Ideas
Prototypes
and
Production
IP
Licensing
OUT
IP
Licensing
IN
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
Commercialization
34. Open Innovation
Idea Generation
Selection
Execution
Develop
New ideas
Select
Successful
Ideas
Prototypes
and
Production
IP
Licensing
OUT
IP
Licensing
IN
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
Commercialization
35. Open Innovation
Idea Generation
Selection
Execution
Commercialization
Develop
New ideas
Select
Successful
Ideas
Prototypes
and
Production
Product
brought
to market
IP
Licensing
OUT
IP
Licensing
IN
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
36. Open Innovation
Idea Generation
Selection
Execution
Commercialization
Develop
New ideas
Select
Successful
Ideas
Prototypes
and
Production
Product
brought
to market
Technology
Spin-offs
IP
Licensing
OUT
IP
Licensing
IN
patents and
innovations
from outside the
organisation
Technology
Licensing
IN
Ideas and
innovations
from inside the
organisation
38. The Status Quo
Venture capital difficult to find for smaller requirements
Debt finance hard to come by
Business angels – limited investments
Typically a syndicate each investing £10k - £100k
What if there was a way to have say 5000 angels each investing £10?
What if anyone could become a business angel?
39. Crowdfunding
• Crowdfunding is an approach to raising the capital required for a new
project or enterprise by appealing to large numbers of people for small
donations
• Crowdfunding examples
• Kiva.org - $325m funding raised, >777,000 lenders, ~800,000
entrepreneurs
• Kickstarter.com – >24,000 projects funded, > $250m pledged todate, 2m people have pledged
40.
41. Three Types of
Crowdfunding
Donations, Philanthropy and Sponsorship where there is no expected
financial return
Kickstarter, IndieGoGo, RocketHub, Faithfunder, CharitySub,
ChipIn, Catchafire
1. Lending/Borrowing
KIVA, RateSetter, Funding Circle
1. Investment in exchange for equity, profit or revenue sharing
Profounder, AppBackr, PeerBackers, Quirky, GrowVC
1.
42. Fast Growing Retail
Business
Funding Circle is a UK
clearinghouse for semianonymous lenders and
borrowers (bank)
Primarily for expanding existing
small businesses
Variable loan rates/term
Average return 8.3%
Funding Circle does the credit
check, rates risk
Lender amounts small
$40 million in transactions
43. Common Crowdfunding
Mistakes
1.
2.
3.
4.
5.
6.
7.
Asking for Too Much… or Too Little
A Bad Promo Video: too long, not clear on the benefits, no humour,
no excitement
No Clear Itemized Budget
Poor or Overpriced Perks
Failing to Promote Your Project to Your Social Media Network
Failing to Inspire - No Good Story or Hook
Giving Up Too Early
44. Lets Take the Discussion
Further
Our team is always ready to deal with the innovation issues in your
company. Please feel free to call us up or drop a mail:
Inno Garage
No 32, Janapriya Enclave,
LB Nagar, Hyderabad 500068
info@innogaragebranding.com
team@innogaragebranding.com
91 40 64561365
91 880 1889344
www.innogarageconsulting.com
Editor's Notes
Kiva - Despite being only 39 months old it has raised over $87m, funding over 213,000
entrepreneurs. They have over 500,000 lenders worldwide.
Ebbsfleet United Football Club was bought by approximately 26,000
people each paying £35 - £910,000
Zopa - have over 300,000 members and total disbursals have reached £50m.