This presentation was made at Tarrant County Community College in November 2009.

1. What’s In Cyberspace? Danger and Opportunity

2. Expect Danger

3. Drive Your Opportunity

4. Navigate Your Experience

5. How to Protect Yourself? Outline your goals for the Web Determine which platforms work for you Decide how much time you will allocate Determine your transparency level Read expert sites like Mashable, Tech Crunch, Wired and Cnet “Google” yourself regularly

6. Practice Online Management Be consistent in your personal, business or organizational message Don’t lie on your profile Don’t rant about your former employer Don’t plagiarize Update your sites simultaneously, if possible Create “friend lists” on Facebook and Twitter

7. Protect Your Online Content Study privacy policies Save text, photos logo images Archive your URLs Use content-protection sites such as Creative Commons, Internet Archive and Copyscape Try tools like Snagit to save Web pages Study basic copyright rules

8. Seek Opportunity!

9. Exploit the Web! Search for jobs Create winning profiles for recruiters Obtain job leads Brand your business Interact socially Create visibility for your nonprofit Gain knowledge Respond to public issues

10. Communicate Your Message Invite consumers to discuss your products Create how-to’s for your products Increase customer service for your products Keep tabs on projects Interact with your staff members Conduct webcasts, teleconferences Distribute podcasts Create online events

11. Don’t Be Fearful; Be Wise Science is organized knowledge. Wisdom is organized life. – Immanuel Kant It is characteristic of wisdom not to do desperate things. – Henry David Thoreau The best-informed man is not necessarily the wisest. – Dietrich Bonhoeffer Wisdom consists of the anticipation of consequences. – Norman Cousins